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A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

Retail TouchPoints

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. The ability to strategically allocate limited content customization budgets can be the difference between gaining a competitive edge and falling behind.

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Revolutionizing FMCG with AI-Powered Image Recognition: Enhancing Shelf Management and Consumer Insights

Retail Focus

AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Implementing AI-powered image recognition allows FMCG companies to streamline operations, boost sales, and deliver better customer experiences.

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How Ripcurl mastered asset management with SignManager

Inside Retail

Ripcurl needed a solution for managing thousands of visual assets across its retail network. SignManager’s intelligent asset management system was the key, according to Reilly McHugh of SignManager. Ripcurl understands this dynamic well – it knows a sale can be won or lost in an instant based on the in-store experience.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. appeared first on Retail Focus - Retail Design.

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How to inject comedy into the customer experience

Inside Retail

But beyond ads, few brands use humour across their broader customer experience. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications. The king of brand comedy – in my opinion – is Aldi.

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Shein Shoppers can Now Make Returns at Forever 21

Retail TouchPoints

Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders at Forever 21’s more than 300 U.S. “We are always looking for new ways to optimize the shopping experience for Shein customers – from speedier delivery to easy returns,” said George Chiao, President of Shein U.S.

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Meet Our 40 Under 40 Winners of 2024

Retail TouchPoints

Brand Manager, BÉIS Christina Sandore, Associate & Senior Architect, Bergmeyer Marcello Aldorasi, Director of Robotics & Automation, BJ’s Wholesale Club Cydnie Kalkhourst, Director of Retail Experience & Education, Canada Goose Kelly Johnson (Rodeck), Head of U.S.

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