Remove Brand Management Remove Customer Experience Remove Location
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Is Localization the Key to Increased Sales?

Retail TouchPoints

When we consider the methods that have successfully held onto existing customers as well as garnering new ones, there is a common theme: personalization. If the past few years have taught us anything, it’s that personalizing the customer experience is what keeps consumers coming back time and time again.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

Whether a retail location, office building, hotel or healthcare environment, designing to support client objectives requires bringing to bear as much relevant information as possible. For physical retail locations, data and analysis are indispensable for navigating a rapidly evolving and ever-changing marketplace.

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Report: Tru Kids Shutters its Two Toys ‘R’ Us Stores After One Year

Retail TouchPoints

The company will still operate its ecommerce site, which directs shoppers to Amazon to make purchases, and license the Toys ‘R’ Us brand to stores in non-U.S. As a result of COVID, we made the strategic decision to pivot our store strategy to new locations and platforms that have better traffic,” said a Tru Kids spokesperson in a statement.

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Payless Relaunches E-Commerce Business, Plans To Open 300-500 Stores

Retail TouchPoints

When Payless ShoeSource filed for bankruptcy protection in February 2019, the company began two months of liquidation sales for its portfolio of approximately 2,500 North American locations and wound down its e-Commerce operations.

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How Ripcurl mastered asset management with SignManager

Inside Retail

Ripcurl understands this dynamic well – it knows a sale can be won or lost in an instant based on the in-store experience. The challenge of managing brand assets at scale Maintaining this cohesive branded experience across Australia and New Zealand posed a significant challenge for Ripcurl and Ozmosis.

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From Pop-Up Stores to Seamless Experiences

Retail Focus

Is it the products it offers or the way it shapes customer experiences? In today’s dynamic market, retailers must adapt and innovate to capture the attention of customers who are constantly seeking novelty and excitement. Such a perspective would be a grievous misjudgment, one that brand managers should vigilantly avoid.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.