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A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

Retail TouchPoints

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. The ability to strategically allocate limited content customization budgets can be the difference between gaining a competitive edge and falling behind.

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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .

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How to inject comedy into the customer experience

Inside Retail

But beyond ads, few brands use humour across their broader customer experience. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications. The king of brand comedy – in my opinion – is Aldi.

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Shein Shoppers can Now Make Returns at Forever 21

Retail TouchPoints

Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders at Forever 21’s more than 300 U.S. “We are always looking for new ways to optimize the shopping experience for Shein customers – from speedier delivery to easy returns,” said George Chiao, President of Shein U.S.

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Revolutionizing FMCG with AI-Powered Image Recognition: Enhancing Shelf Management and Consumer Insights

Retail Focus

AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Implementing AI-powered image recognition allows FMCG companies to streamline operations, boost sales, and deliver better customer experiences. It is worth the investment.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. appeared first on Retail Focus - Retail Design.

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JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool

Retail TouchPoints

. “We partnered with Metrical’s predictive AI to give us the ability to better understand our shopper’s online journey in real time, enabling us to deliver an improved customer experience.”