Remove Brand Management Remove Consumer Remove Visual Merchandising
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Champion Revitalizes Brand IP with New Target-Exclusive Collection

Retail TouchPoints

We know our consumers love new and differentiated items, and this partnership is all about merging sport, style and culture in a relevant way that resonates with them. Authentic Brands Group purchased the Champion brand from HanesBrands for $1.2

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Employee-first tech could transform the retail experience chain

Retail Focus

Our retail brand, and the way it’s experienced by the customer, is now recognised as one of the biggest differentiators in the business. It drives our footfall and website traffic, increases willingness to pay and consumer loyalty, sets us apart from our competitors and even helps us attract top talent. Brands mean business. .

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

As digital natives, they largely permit retailers to collect data across multiple channels of interaction, painting a detailed picture of who they are and how the brand communicates to them effectively, which designers can leverage to enhance project outcomes. At the same time, these platforms also directly influence consumer perceptions.

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Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

Retail TouchPoints

“Heroes & Villains is and always has been a fan-focused brand. Celebrating the stories we all love is the first priority for us,” explained Doug Johnson, Creative Director and Brand Manager at Bioworld, parent company of Heroes & Villains in an interview with Retail TouchPoints.

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How Ripcurl mastered asset management with SignManager

Inside Retail

Not only was this process messy, time-consuming and inefficient, but Ripcurl lacked a visual overview of its assets across stores. SignManager created a custom, self-serve dashboard and asset database through its purpose-built brand management system Signifi, serving as a centralised hub of comprehensive asset information.