Brand Management Consumer Social Commerce 
Retail TouchPoints
MAY 14, 2024
Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. Skechers Roblox Store Banks 3.4
Retail TouchPoints
JULY 10, 2024
As digital natives, they largely permit retailers to collect data across multiple channels of interaction, painting a detailed picture of who they are and how the brand communicates to them effectively, which designers can leverage to enhance project outcomes. At the same time, these platforms also directly influence consumer perceptions.
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Retail TouchPoints
SEPTEMBER 12, 2023
Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement.
Retail TouchPoints
AUGUST 24, 2023
If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”
Retail TouchPoints
MARCH 9, 2023
Easier said than done, especially for a brand that is still working its way back from the brink. Meeting Gen Z Where They Are Lest we forget in all this talk of omnichannel operations, Hawkins also heads Forever 21’s marketing, and efforts on that front also have been a big part of the brand’s transformation strategy.
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