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Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand

Retail TouchPoints

But recently, a lesser-known division of Gordon Brothers found itself in the spotlight when the company sold the iconic British brand Laura Ashley to brand management firm Marquee. The deal was managed by Gordon Brothers Brand Division, which had spent the previous four years revitalizing Laura Ashley after its 2020 bankruptcy.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. and managed by the U.S. in November 2022. reads the company announcement. Digital Service (USDS).

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Embracing Digital Transformation in Promotions: Strategies to Connect with Today’s Inflation Conscious Consumers

Wiser

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Understanding the Impact of Inflation on Consumer Behavior Inflation has significantly shifted how consumers approach spending.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

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Bluestar Revives Justice as Online-Only Retailer, Plans to Expand Tween Brand into Tech, Home

Retail TouchPoints

The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group.

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Opinion: Do consumers really shop in the name of love?

Inside Retail

As retail competition escalates on a global scale and across multiple channels, many brands and thought leaders have gravitated to the idea of ‘brand love’ as a way of differentiating. The hope is that getting consumers to love your brand will make them more loyal, purchase more frequently, and so on.

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Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs

Retail TouchPoints

Oh great, another screen I need to market on, said no brand manager ever. What we’re seeing now is the ease of online shopping, including no in-person engagement, seeping into physical stores. Shoppers expect a frictionless experience that they can navigate on their own with no contact.

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