Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 318

Marketing Marketing Spend Brand Management Consumer 318

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6

Brand Management 273

Brand Management Management Fashion Marketing 273

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. Technology has revolutionized the way brands manage their excess inventory.

Inventory Management 162

Inventory Management Apparel Fashion Specialty Store 162

Inside Retail

MAY 25, 2023

The expansion in Australia is part of a long-term strategy for Canada Goose, which will operate under a brand management agreement with Brand Collective. Although he was aware of the brand, a recent overseas trip affirmed the ubiquity of Canada Goose products and how the brand had taken off.

Fashion 130

Fashion Boutique Planning Marketing 130

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Retailer vs Supplier. This is the holy grail the brand manager chases.

Management 52

Management Promotions Accounting Marketing 52

Wiser

AUGUST 25, 2023

As a result of putting these efforts in place, the National Association of Retail Marketing Services attributes 8. 1 percent lift in profits to planogram compliance, another noted 3 percent increase in brands on-shelf availability, resulting in 1 percent increase in sales. Manager saw the data on Wiser and a shipper.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78