Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. White joined the company six years ago from consumer products company Perrigo, where she served as Director of Sales, Target.

Merchant Services 267

Merchant Services Promotions Advertising Brand Management 267

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Wiser

JANUARY 8, 2025

From Intuition to Data-Driven Decisions Imagine a field representative for an FMCG brand visiting a retail store. Traditionally, without access to real-time data, the rep relies on previous sales reports and their personal judgment to negotiate shelf spaces or promotional displays.

Customer Retention 78

Customer Retention Promotions Management Brand Management 78

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 282

Brand Management Fashion Planning Promotions 282

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Apparel 246

Apparel Promotions Consumer Shipping 246

Retail TouchPoints

JULY 10, 2024

As digital natives, they largely permit retailers to collect data across multiple channels of interaction, painting a detailed picture of who they are and how the brand communicates to them effectively, which designers can leverage to enhance project outcomes. At the same time, these platforms also directly influence consumer perceptions.

Point of Sale 258

Point of Sale Location Consumer Customer Experience 258

Retail TouchPoints

MAY 10, 2021

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.

Consumer 261

Consumer Marketing Accounting Brand Management 261

Wiser

AUGUST 13, 2024

Amazon Prime Day has become one of the most significant annual events in the retail calendar, particularly for the consumer electronics segment. Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions.

Consumer 78

Consumer Promotions Advertising Shopping 78

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI. Proximity retail can provide this.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Inside Retail

OCTOBER 2, 2024

“The economic reasons behind the losses are elevated interest rates and weak consumer and business confidence in Hong Kong, which has affected rental income and property valuation,” Gary Ng, senior economist at Natixis, told Inside Retail. “It

Shopping 244

Shopping Brand Management Promotions Returns 244

Wiser

MARCH 28, 2024

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.

Consumer 78

Consumer Promotions Inventory Management Advertising 78

Inside Retail

AUGUST 26, 2024

Jaques Roizen, MD Consulting at Digital Luxury Group, said Sephora’s primary challenge lies in its value proposition as a one-stop-shop for cosmetics in a market where consumers have the convenience of Tmall at their fingertips, especially for regularly repeated purchases.

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. You must set your business out from competitors.

Accounting 227

Accounting Planning Advertising Brand Management 227

Retail TouchPoints

MARCH 9, 2023

Easier said than done, especially for a brand that is still working its way back from the brink. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand. You’ve got to have great product and a great experience.”

Checkout 274

Checkout Marketing Fashion Shipping 274

Wiser

OCTOBER 4, 2023

The Role of Social Media in Brand Recognition Social media serves as a potent tool for enhancing brand recognition by providing a platform for brands to create and share engaging content and promoting a direct and personalized connection with the audience. User-generated content is another powerful tool for engagement.

Promotions 145

Promotions Consumer Marketing Customer Experience 145

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. However, the dynamic nature of eCommerce platforms presents retailers with various challenges.

Promotions 139

Promotions Management Marketing Inventory Management 139

Retail Focus

JANUARY 5, 2024

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Luxury brands have been forced to innovate quickly to meet changing consumer preferences due to the COVID-19 pandemic, which has accelerated the adoption of these technologies.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Wiser

DECEMBER 12, 2022

Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. Often, these consequences are a last resort because brands don’t actually want to lose any of their retail partners.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Small Biz Trends

JUNE 4, 2022

But with so many tools and techniques promoted online, it can be easy to over-complicate things. If you use your blog as a money-making avenue, you probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time-consuming. Protect Your Brand with Automated Monitoring.

Marketing 128

Marketing Brand Management Promotions Management 128

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Ratings & Reviews User-generated content, such as ratings and reviews, plays a crucial role in influencing consumer choices online.

Promotions 78

Promotions Advertising Returns Consumer 78

Wiser

OCTOBER 7, 2024

Cacolac, a well-known French FMCG brand, has been delighting consumers with its iconic chocolate milk for 70 years. The Role of E-Commerce and Drive in Cacolac’s Strategy As consumer shopping behaviors evolved, so did Cacolac’s focus on digital retail. where customers order groceries online and pick them up at a local store.

Promotions 78

Promotions Location Accounting Target Market 78

Inside Retail

OCTOBER 7, 2024

It delivers the key functions of centralised brand management and localised personalisation, providing a versatile solution that caters to the diverse needs of both franchisors and franchisees. This dual approach enhances both the commercial impact and brand consistency of marketing campaigns, says Taguchi CEO Dean Maidment.

ATS 130

ATS Marketing Management Brand Management 130

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

Wiser

JUNE 13, 2024

If your product isn’t easily found by consumers, it might as well not exist. Share of search refers to the proportion of searches for your product or brand compared to the total searches for a given keyword on a retailer website. Studies show that the vast majority of consumers don’t look past the first page of search results.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Wiser

JULY 22, 2024

Sophie Arcucci : An analysis of the number of new drives opening in France reveals a clear trend: the regions with the highest number of openings, such as Île-de-France, Aquitaine, and Rhône-Alpes, are often those with large consumer catchment areas and high population density. FEEF : What are the three main challenges for SMEs ? more than E.

Management 78

Management Promotions Accounting Consumer 78

Wiser

SEPTEMBER 30, 2024

As a frozen baby product, Drive allows us to be present in three key departments: baby, organic-baby, and frozen.” Pre-Wiser Challenges Before adopting Wiser’s solution, managing Yooji’s presence across thousands of Drive locations was a manual, time-consuming process.

Promotions 78

Promotions Management Location Accounting 78

Wiser

JULY 22, 2024

This shift is driven by the need to ensure distribution effectiveness and promotional compliance, especially in the absence of Direct Store Delivery (DSD) representatives. The beverage industry, in particular, has seen a shift from prioritizing dollar growth to unit sales, reflecting changes in consumer purchasing behavior post-COVID.

Shrinkage 78

Shrinkage Inventory Management Management Consumer 78

Wiser

MAY 28, 2024

Assortment Optimization: Regularly reviewing and revising product assortments ensures alignment with current consumer trends and demands. Promotional pricing strategies can also be effective, especially when synchronized with high-traffic periods or shopping seasons.

Marketing 78

Marketing Consumer Promotions Customer Experience 78

Mass Relators

JUNE 20, 2024

At Dollar General, he will lead the company’s marketing, brand, media and personalization strategies across all digital channels and the DG Media Network. “I Matt Frame has been promoted to division vice president, store operations. Jimmy Nguyen has been promoted to vice president, division merchandise manager, health and beauty.

Beauty and Health 52

Beauty and Health Store Operations Promotions Management 52

Wiser

SEPTEMBER 20, 2023

Collaborations with other brands could also create new avenues for revenue. Changing consumer tastes and rising commodity prices can also impact their profitability. Moreover, it encourages team collaboration and promotes open communication within the organization, which can be invaluable in creating a cohesive business strategy.

Marketing 144

Marketing Planning Management Brand Management 144

Wiser

SEPTEMBER 23, 2024

You can develop a pricing strategy that not only meets consumer demand but also optimizes return on investment. This involves strategically managing product assortment, pricing, and promotions. This gives you a more comprehensive view of how pricing impacts demand and sales.

Shipping 78

Shipping Promotions Planning Management 78

Mass Relators

NOVEMBER 17, 2022

Walgreens also promoted Dale Johnson to general merchandise manager of consumables with responsibility for the chain’s grocery, household and general merchandising business. Canady holds a B.S. from Purdue University and an MBA from the University of Michigan’s Ross School of Business. Dale Johnson.

Store Operations 52

Store Operations Brand Management Management Promotions 52

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Not the least of which is promotions. Promotions are good.

Management 52

Management Promotions Accounting Marketing 52

Wiser

JUNE 18, 2024

When products go out of stock (OOS), it affects everything from being found by consumers to ultimately making a sale. Here are some of the key ways OOS can hurt your brand: Decreased Visibility: E-commerce algorithms prioritize in-stock items. Lost Sales: The most immediate and obvious consequence of OOS is lost sales.

Inventory Management 78

Inventory Management Management Planning Consumer 78

Wiser

JULY 25, 2024

In the competitive world of e-commerce, maintaining a strong presence on the digital shelf is crucial for brands looking to attract and retain customers. One of the most impactful factors influencing consumer purchasing decisions is online ratings and reviews. They provide social proof, build trust, and influence buying decisions.

Management 78

Management Consumer Promotions Brand Management 78