Brand Management Consumer Promotions 
Wiser
OCTOBER 31, 2024
With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Understanding the Impact of Inflation on Consumer Behavior Inflation has significantly shifted how consumers approach spending.
Retail TouchPoints
NOVEMBER 2, 2022
As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant. Brands can also be more sustainable by using quality fabrics and sustainable packaging for their designs.
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Inside Retail
NOVEMBER 13, 2024
Under IMG’s leadership since 2005, AFW has elevated resort collections, showcased Indigenous designers and initiated a consumer-integrated model. The emergence of consumer-facing fashion events including PayPal Melbourne Fashion Festival and Melbourne Fashion Week has led some to question the relevance of a closed industry-only event.
Wiser
APRIL 18, 2024
In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.
Retail TouchPoints
AUGUST 12, 2021
Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.
Retail TouchPoints
JULY 15, 2024
But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways. I mean that at the individual level,” he said.
Inside Retail
AUGUST 22, 2023
Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.
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