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Footwear Brand Manages Distribution with Wiser

Wiser

Maintaining an effective distribution network is not only costly but paramount for ensuring products move seamlessly from the brand to the consumer. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies. Here’s a PDF version of this use case.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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How Ripcurl mastered asset management with SignManager

Inside Retail

Ripcurl needed a solution for managing thousands of visual assets across its retail network. SignManager’s intelligent asset management system was the key, according to Reilly McHugh of SignManager. Not only was this process messy, time-consuming and inefficient, but Ripcurl lacked a visual overview of its assets across stores.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Managing Brand Equity: Essential Strategies for Brand Leaders

Wiser

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.