Retail Focus

NOVEMBER 28, 2022

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Retail TouchPoints

FEBRUARY 26, 2025

We know our consumers love new and differentiated items, and this partnership is all about merging sport, style and culture in a relevant way that resonates with them. Authentic Brands Group purchased the Champion brand from HanesBrands for $1.2

Sporting Goods 157

Sporting Goods Apparel Accessories Brand Management 157

Retail TouchPoints

NOVEMBER 9, 2022

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

Brand Management 307

Brand Management Management Marketing Consumer 307

Wiser

OCTOBER 31, 2024

With inflation impacting purchasing power and digital technology reshaping the way consumers shop, it’s never been more essential for brands and retailers to adapt their promotional strategies. Understanding the Impact of Inflation on Consumer Behavior Inflation has significantly shifted how consumers approach spending.

Promotions 78

Promotions Consumer Shopping Brand Management 78

Wiser

MAY 21, 2024

Maintaining an effective distribution network is not only costly but paramount for ensuring products move seamlessly from the brand to the consumer. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies. Here’s a PDF version of this use case.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail TouchPoints

MAY 12, 2023

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country.

Wholesale 328

Wholesale Accessories Apparel Brand Management 328

Inside Retail

JUNE 23, 2024

Ripcurl needed a solution for managing thousands of visual assets across its retail network. SignManager’s intelligent asset management system was the key, according to Reilly McHugh of SignManager. Not only was this process messy, time-consuming and inefficient, but Ripcurl lacked a visual overview of its assets across stores.

Management 147

Management Visual Merchandising Location Brand Management 147

Retail Focus

NOVEMBER 7, 2022

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

Brand Management 130

Brand Management Fashion Management Customer Experience 130

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6

Brand Management 273

Brand Management Management Fashion Marketing 273

Wiser

AUGUST 30, 2023

Understanding and managing your brand equity is a powerful strategy for businesses in today’s competitive market landscape. Brand equity refers to the value of your brand in the minds of your consumers, and it’s a key asset that can drive your business’s growth and profitability.

Management 147

Management Consumer Marketing Brand Management 147

Retail TouchPoints

NOVEMBER 2, 2022

As new regulations are enforced and consumers develop ever-more-sophisticated expectations around a brand’s environmental impact, fashion brands have to do more than claim they are compliant. Brands can also be more sustainable by using quality fabrics and sustainable packaging for their designs.

Fashion 307

Fashion Consumer Promotions Management 307

Retail TouchPoints

DECEMBER 31, 2021

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers. Brady Donnelly is Managing Director at Sela , a PCA Group company.

Marketing 318

Marketing Marketing Spend Brand Management Consumer 318

Retail TouchPoints

APRIL 26, 2021

The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group. ”

Planning 294

Planning Accessories Apparel Brand Management 294

Inside Retail

MAY 23, 2023

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution.

Wholesale 275

Wholesale Brand Management Management Consumer 275

Retail TouchPoints

JULY 27, 2022

During her career, Sullivan also worked with The Stride Rite Corporation as COO and held consumer brand management and sales roles at companies including M&M/Mars and The Mennen Company. He was named President of the Brand Portfolio in 2016 before taking on the role of President in 2020.

Brand Management 272

Brand Management Fashion Management Consumer 272

Wiser

JUNE 5, 2023

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

Management 147

Management Drop-Shipping Shipping Supply Chain Management 147

Retail TouchPoints

FEBRUARY 1, 2021

Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”. The original Toys ‘R’ Us was liquidated in 2018 , but Tru Kids acquired its intellectual property and resurrected the retailer in 2019.

Brand Management 261

Brand Management Planning Location Management 261

Inside Retail

JUNE 5, 2022

Global brand management firm WHP Global has bought a 70 per cent stake in Isaac Mizrahi from Xcel Brands, in a deal valuing the American designer label at US$68 million. million in cash proceeds.

Fashion 264

Fashion Accessories Brand Management Management 264

Retail TouchPoints

JUNE 17, 2024

The new joint venture between brand management firm WHP Global and mall owners Simon Property Group , Brookfield Properties and Centennial Real Estate — formed for the purpose of buying beleaguered mall brand Express, Inc. — now has a name: Phoenix Retail. for both Express and Bonobos. to buy Rag & Bone.

Brand Management 256

Brand Management Planning Wholesale Fashion 256

Retail TouchPoints

SEPTEMBER 22, 2022

Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. So how can brands apply this strategy to their brick-and-mortar stores?

Customer Experience 305

Customer Experience Consumer Shopping Management 305

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. Retailers and brands can track and analyze market trends, spending patterns and sales metrics, and provide insights into consumer behavior in real time to best optimize their marketing strategy to drive more foot traffic or sales.

Kiosk 317

Kiosk Marketing Consumer Grocer 317

Retail TouchPoints

AUGUST 18, 2020

Margolis, previously president of CAA-GBG ’s Global Brand Management Group, took the helm of the company, now known as Payless Worldwide, in October 2019. Previous Payless enterprises were bogged down by the costs of running thousands of stores as consumers increasingly shopped online.

Planning 222

Planning Payment Services Brand Management Location 222

Retail TouchPoints

MAY 14, 2024

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. Skechers Roblox Store Banks 3.4

Outdoor 259

Outdoor Accessories Apparel Consumer 259

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Retail TouchPoints

JUNE 24, 2021

is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.

Brand Management 162

Brand Management Fashion Management Accessories 162

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways. I mean that at the individual level,” he said.

Marketing 274

Marketing Consumer Wholesale Accessories 274

Retail TouchPoints

OCTOBER 10, 2024

Brand management firm Authentic Brands Group and Saks Global have developed a new joint venture called Authentic Luxury Group (ALG) that is aimed at “redefining and expanding the modern luxury experience.”

Fashion 261

Fashion Planning Brand Management Returns 261

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Retail TouchPoints

JUNE 18, 2020

Until Grieder begins his tenure, CFO Yves Müller will serve as the Hugo Boss Managing Board’s spokesman. His international expertise, charismatic personality and extensive global experience in brand management, product, distribution, marketing and digitalization make him the ideal candidate.

Finance 202

Finance Brand Management Management Consumer 202

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. and managed by the U.S.

Merchant Services 273

Merchant Services Payment Services Shopping Checkout 273

Inside Retail

OCTOBER 13, 2021

As retail competition escalates on a global scale and across multiple channels, many brands and thought leaders have gravitated to the idea of ‘brand love’ as a way of differentiating. The hope is that getting consumers to love your brand will make them more loyal, purchase more frequently, and so on.

Consumer 130

Consumer Shopping Marketing Advertising 130

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 282

Brand Management Fashion Planning Promotions 282

Retail TouchPoints

AUGUST 13, 2024

Bringing nearly 30 years of experience from consumer goods, retail, grocery, restaurant and ecommerce industries, Narasimhan initially conducted a five-month “immersion experience” in which he traveled to work with Starbucks employees in more than 30 stores, manufacturing plants and in support centers around the world.

Customer Experience 261

Customer Experience Store Operations Brand Management Marketing 261

Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?

Boutique 246

Boutique Customer Experience Consumer Shopping 246

Inside Retail

JULY 22, 2024

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: Could you touch on the brand’s business and social media strategy to cater to local consumers and attract new retail partners?

Clienteling 262

Clienteling Fashion Wholesale Marketing 262

Retail TouchPoints

JULY 29, 2021

brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. On the acquisition, WHP CEO and Chairman Yehuda Shmidman said: “Our investment in Toys ‘R’ Us reflects our belief and passion for the brand. Tesco in the UK and Carrefour in Europe.

Net Profit 301

Net Profit Fulfillment Boutique Outdoor 301