Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

Retail TouchPoints

JULY 20, 2020

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. How Is Excess Inventory Optimized? Technology has revolutionized the way brands manage their excess inventory.

Inventory Management 146

Inventory Management Apparel Fashion Specialty Store 146

Wiser

MARCH 28, 2024

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.

Consumer 78

Consumer Promotions Inventory Management Advertising 78

Wiser

JUNE 18, 2024

When products go out of stock (OOS), it affects everything from being found by consumers to ultimately making a sale. Here are some of the key ways OOS can hurt your brand: Decreased Visibility: E-commerce algorithms prioritize in-stock items. Key Steps: Conduct regular inventory audits to ensure accuracy.

Inventory Management 78

Inventory Management Management Planning Consumer 78

Wiser

JUNE 13, 2024

If your product isn’t easily found by consumers, it might as well not exist. Share of search refers to the proportion of searches for your product or brand compared to the total searches for a given keyword on a retailer website. Studies show that the vast majority of consumers don’t look past the first page of search results.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Wiser

JULY 22, 2024

The beverage industry, in particular, has seen a shift from prioritizing dollar growth to unit sales, reflecting changes in consumer purchasing behavior post-COVID. This approach, supported by data analysis and marketing insights, helps avoid devaluing the brand.

Shrinkage 78

Shrinkage Inventory Management Management Consumer 78

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. The Impact of DSOS on eCommerce Success Digital share of shelf plays a crucial role in eCommerce success, as it directly influences visibility and consumer purchasing decisions.

Promotions 139

Promotions Management Marketing Inventory Management 139