Remove Brand Management Remove Consumer Remove Inventory Management
article thumbnail

Off-Price Retail: A Double-Edged Tool For Brands With Excess Inventory Needs

Retail TouchPoints

While the latter may be true, excess inventory also has a silver lining of hidden pathways to optimizing excess inventory that lead straight to your bottom line through distribution in the off-price retail market. How Is Excess Inventory Optimized? Technology has revolutionized the way brands manage their excess inventory.

article thumbnail

Navigating Beyond Price: Exploring New Avenues for Growth in the Consumer Products Industry

Wiser

In an illuminating revelation from Deloitte’s 2024 consumer products industry outlook , half of the consumer product companies surveyed express a pivot away from relying on price increases as a growth strategy, signaling a paradigm shift in how businesses approach market expansion and consumer engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stay Stocked, Stay Dominant: The Secret to Winning on the Digital Shelf

Wiser

When products go out of stock (OOS), it affects everything from being found by consumers to ultimately making a sale. Here are some of the key ways OOS can hurt your brand: Decreased Visibility: E-commerce algorithms prioritize in-stock items. Key Steps: Conduct regular inventory audits to ensure accuracy.

article thumbnail

The Search Game: Leveraging Share of Search on the Digital Shelf for eCommerce Dominance

Wiser

If your product isn’t easily found by consumers, it might as well not exist. Share of search refers to the proportion of searches for your product or brand compared to the total searches for a given keyword on a retailer website. Studies show that the vast majority of consumers don’t look past the first page of search results.

article thumbnail

Understanding Digital Trends: Key Insights from Retail Leaders

Wiser

The beverage industry, in particular, has seen a shift from prioritizing dollar growth to unit sales, reflecting changes in consumer purchasing behavior post-COVID. This approach, supported by data analysis and marketing insights, helps avoid devaluing the brand.

article thumbnail

Winning Strategies for Maximizing Digital Share of Shelf

Wiser

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. The Impact of DSOS on eCommerce Success Digital share of shelf plays a crucial role in eCommerce success, as it directly influences visibility and consumer purchasing decisions.

article thumbnail

Navigating Seasonal Sales Cycles: Maximizing Revenue Opportunities for Small Retail Businesses

Rain Pros

Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business.