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A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

Retail TouchPoints

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. The ability to strategically allocate limited content customization budgets can be the difference between gaining a competitive edge and falling behind.

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Revolutionizing FMCG with AI-Powered Image Recognition: Enhancing Shelf Management and Consumer Insights

Retail Focus

The Fast-Moving Consumer Goods (FMCG) industry is no stranger to challenges. AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Poorly managed shelves lead to lost sales, frustrated customers, and damaged brand reputations.

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How to inject comedy into the customer experience

Inside Retail

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

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Is Localization the Key to Increased Sales?

Retail TouchPoints

Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping. The in-store shopping experience can never be replaced, but it does need to be improved.

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Starbucks CEO Steps Down Less Than Two Years Later

Retail TouchPoints

Bringing nearly 30 years of experience from consumer goods, retail, grocery, restaurant and ecommerce industries, Narasimhan initially conducted a five-month “immersion experience” in which he traveled to work with Starbucks employees in more than 30 stores, manufacturing plants and in support centers around the world.

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A step back in time: Piaget’s Sydney store blends old with new

Inside Retail

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?

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Meet Our 40 Under 40 Winners of 2024

Retail TouchPoints

The 40 Under 40 Awards and its winners represent the diversity of the retail industry and its various players: brands, technology vendors, agencies and consultancies, and design firms. And at the brand level, we have the honor of spotlighting executives from both established legacy retailers as well as emerging direct-to-consumer brands.

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