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Bluestar Alliance Buys Scotch & Soda’s U.S. Business

Retail TouchPoints

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country.

Wholesale 288
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In $40M Deal, Gap Sells Greater China Business to Ecommerce Provider Baozun

Retail TouchPoints

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Having been washed down on consumer practices, they have become more demanding in understanding anything that goes beyond the simple term “sustainable” Customers paid more attention to the brand’s rhetoric and all the claims they made about their sustainable offer, and how it impacted them and the planet. If so, what?

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Footwear Brand Manages Distribution with Wiser

Wiser

Maintaining an effective distribution network is not only costly but paramount for ensuring products move seamlessly from the brand to the consumer. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies. Here’s a PDF version of this use case.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

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Canada Goose to launch into Australia

Inside Retail

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution.

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