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At Cookie Pot Children’s Boutique, in Gladstone, Ore., They do well for us because of price-point generally, and right now people are also trying to support local shops when they buy gift items.” The big gift and toy trend at Lil’ Chic Baby Bug Boutique in Tucson, Ariz., Then, everyone, parents and kids both, leave happy.”
This location, part of the Bowery Bay Shops, a 15,000 square foot retail space in the newly remodeled LaGuardia Airport, is a stunner. Speed bumps create the perception of what shoppers can expect while perusing your sales floor, so use them to feature new arrivals, cross-merchandise with related items, and to tell product stories.
However, merchandising does not have to become chaotic. With the proper retail fixtures, you can create an organized, enjoyable shopping experience for your customer. Featured below are several different slatwall fixtures and clever ways to use them to highlight – and sell – inventory in your shop. Acrylic Slatwall Trays.
Even though managing that many diverse vendors, plus her own shop wasn’t easy, it still wasn’t enough for Taylor. Customers and her community are as important to her as they are to her business, this has made her a big believer in Shoppertainment: the combination of in-store events and shopping.
Flexibility makes a visual merchandiser’s – that’s you – job easier. Boutiques are great at increasing the average sale: shoppers come in for one item but leave with five. This display at a Nashville boutique utilizes cross-merchandising to increase impulse sales. Hello double duty! You sang that didn’t you?
The Target Syndrome Think about the last time you shopped at a Target store. We begin each one by observing how people shop the sales floor: Where do they go? These are the important but often overlooked things that allow customers to shop comfortably. How much did you spend? Where do they linger? The Enablers.
When thoughtfully designed and organized, they can improve the overall shopping experience, increase customer engagement, and boost sales. They also facilitate easy product location and access, making shopping more convenient and enjoyable.
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