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At Cookie Pot Children’s Boutique, in Gladstone, Ore., The big gift and toy trend at Lil’ Chic Baby Bug Boutique in Tucson, Ariz., The nipple balm I keep over by the kids’ clothes, and I cross-merchandise them between our maternity clothing side and children’s clothing.”. We always cross-merchandise everything.
Speed bumps create the perception of what shoppers can expect while perusing your sales floor, so use them to feature new arrivals, cross-merchandise with related items, and to tell product stories. The DEAN, a fashion-forward men’s emporium located in the Bowery Bay Shops, offers a classic example of cross-merchandising.
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Acrylic Slatwall Trays. Slatwall Shoe Display.
Flexibility makes a visual merchandiser’s – that’s you – job easier. Boutiques are great at increasing the average sale: shoppers come in for one item but leave with five. This display at a Nashville boutique utilizes cross-merchandising to increase impulse sales.
She also participates in an annual Vintage Shop Hop, a self-guided road trip to vintage shops, antique stores and boutiques, all located within driving distance of her store. How many boutiques have you visited lately that all seem to sell the same things? This display is located in the main room upstairs.
Free-flow layout: Boutique and specialty retailers benefit from a free flow layout. Create a focal point using small nesting tables that are cross-merchandised with attractive groupings of related products. These displays, called merchandise outposts, allow you to cross-merchandise throughout your sales floor.
Whether it’s a small boutique or a large department store, retailers must carefully plan the allocation of space to ensure that products are effectively showcased without overcrowding or cluttering the store. In conclusion, utilizing space and layout effectively within a retail environment is essential for maximizing sales potential.
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