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How retail narratives shape customer experience and brand loyalty

Inside Retail

Consumers do not just buy products; they buy with emotion and the stories that surround those emotions. The role of storytelling in retail success Consumers are always naturally drawn to brands that align with their own values, beliefs, desires and aspirations. Independent boutiques symbolise authenticity and craftsmanship.

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.

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Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

The goal is for the business to have 20 direct-to-consumer retail stores globally within the next few years. Our focus is strategic growth across both our direct-to-consumer business as well as our international wholesale,” Vallance-Gasan, founder and creative director of Rebecca Vallance, told Inside Retail.

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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. The brand is selective in choosing partners with which to create aligned ranges and enter new markets.

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Factors That Affect the Retail Industry Nowadays

Retail Minded

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. With the rise of e-commerce, retail companies are able to step-up their game.

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26 Vegan Business Ideas

Small Biz Trends

This is a rapidly growing industry as consumers are more interested in using natural and environmentally friendly products. Vegan Based Online Boutique. This boutique would sell vegan-friendly products, with a focus on stylish and sustainable items. Vegan Beauty Products Business. Vegan Clothing Business. Vegan Pet Food.

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. We had 27 of our own boutiques. If you are curious about e.l.f.’s Value for money.