Decoding a Neologism: LUXENTAINMENT
Retail Focus
JUNE 23, 2025
No longer content with static displays or guarded service, today’s clientele seeks immersion , surprise, and emotion. Take Hermès, whose equestrian legacy has always informed its retail grammar: from saddle stitching techniques to the spatial rhythm of its boutiques. Even the luxury boutique itself functions as mise-en-scène.
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