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and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.
Ulta Beauty has launched two new digital experiences in recognition of Mental Health Day: an online digital community and a content-rich platform designed to support The Joy Project , the retailer’s initiative to “make beauty a force of good for all.”
Socialcommerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that socialcommerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Socialcommerce value will keep on growing. The value of socialcommerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.
Socialcommerce will dominate By 2029, socialcommerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms.
During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of socialcommerce in the APAC region. China continues to lead the world in socialcommerce. This growth was largely driven by Covid-19.
Health and wellness take center stage: With 41 per cent of consumers planning to increase spending on health-related products, demand for supplements, traditional Chinese medicine, and fitness-related goods is surging.
Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.
His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I
Although the Retail Innovation Conference & Expo agenda was replete with topics and trends around driving next-gen commerce experiences, from connected TV (CTV) to socialcommerce and retail media, the heart of each session was brimming with a candor — and even a vulnerability — not often found on event stages.
Last week, beauty brand P.Louise broke the UK record for the most revenue generated on TikTok Shop by a brand, as it made £1.5m The makeup brand is not alone in turning to the social network to sell products. Beauty is also one of the most successful categories, with a beauty product sold every two seconds on TikTok.
The beauty and personal care and health and wellness categories lead the charge. Beauty and personal care brands, for example, clocked an 82% year-over-year gain in monthly recurring revenue (MRR).
2020 could easily be considered a breakout year for socialcommerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.
To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Consumers increasingly want to do business with brands that reflect their values, from sustainability to social consciousness. 17 keynote.
Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Taking place January 15-16 from 10 a.m. in the Level 1 Special Events Hall, the Showcase will feature nearly 60 exhibitors, 80% of which are minority-, women-, veteran-, disability- or LGBTQ+-owned.
Influencers have become a mainstay in the beauty marketing world. But because skincare brand TULA exists at the intersection of beauty and wellness, CEO Savannah Sachs felt that the budding brand had to take a different approach to influencer marketing. Ultimately, we want to inspire confidence in our community.”.
Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. Zhadian Dairy’s strategy was highly successful, expanding their reach from a core audience of 200,000 to 6 million health-conscious users. How can brands utilise it?
Popular teen beauty brand Bubble Skincare will officially launch in Australian retail stores on October 10 through an exclusive partnership with Priceline. The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. Social frenzy Bubble has amassed over 2.7
Socialcommerce business AuMake has continued to see sales weighed down by inflating transformation costs as it works to reposition itself following the disappearance of daigou shoppers in Australia. Its third quarter sales result of $2.65
For over two decades, Melbourne-based Adore Beauty has operated online only, but now the beauty retailer is investing in physical concept stores. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added. We buy with emotion and justify with logic later.
I think globally the category is in growth, it’s around 4-5 per cent annual growth, and it’s buoyed by its connection to natural health, wellness and its health benefits. Those concepts have changed considerably with the growth of mobile and socialcommerce. That’s a beautiful thing.
Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more.
Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more.
Shizu Okusa, Founder and CEO of health and beauty brand Apothékary : “ We are finding that a lot of the people signing up for Threads are content creators and influencers; they’re first-movers and want to grow their following.
Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram.
Starting with a single store in Putney, London in 1964, Superdrug has evolved into a health and beauty retail giant over the course of six decades. He describes the new shops as creating a “beauty playground” with more digital elements like screens and holograms to showcase products in a more engaging and immersive way.
More people than ever will use social channels to make purchases over the weekend as the shift towards socialcommerce continues to gather pace. About half of younger shoppers (ages 18-34) are planning to purchase from Facebook (55%) or Instagram (49%) and about a third from TikTok (34%) or Pinterest (32%).
Austrian drinks brand Waterdrop is looking to tap into the growing trend of ‘status water bottles’ through a collaboration with world number one tennis player Novak Djokovic at the Australian Open.
We’re seeing trends like sustainability, socialcommerce , omnichannel shopping experiences, and flexible payment plans take off among retailers and their consumers. Getting discovered by British retailers. Today’s retail trends in the United Kingdom aren’t so different from those in the United States. Showcase your U.K.
A recent survey found 72% of respondents are more influenced to shop via social media now compared to a year ago. Also, they would rather buy from social media than a physical store for beauty products (89% vs 35%, respectively) and health and wellness products (42% vs 24%). Survey: Social shopping soars during pandemic.
Similarly, for Health & Beauty, Gen Z were also x1.7 times more likely to visit stores weekly (34 percent vs 20 percent of average shoppers), while the proportion of Millennials taking trips to Health & Beauty shops each week is now +5 percent higher than the average UK consumer (25 percent vs 20 percent).
But for more niche categories, say if there’s a certain part you need with a specific SKU number, those searches are still beginning in a more traditional setting like Google or Amazon.”
Retailers from fashion to outdoor adventure and sexual wellness are spicing up their Valentines Day marketing strategies with unique campaigns surrounding February 14. In 2024, 3.4 million Australians spent $465 million exchanging Valentines Day gifts.
While multiple categories within the broader beauty industry, like colour cosmetics, experienced a drop in sales during the pandemic, fragrance sales have grown exponentially in the past few years. Founded in 2020, it recently clinched a partnership with Ulta Beauty, and is now available in more than 500 bricks-and-mortar stores.
I haven’t had a chance to kind of get a first-hand tour of have the Amazon health system works but. [5:55] Easy for me to say two e-commerce guys talking about health care what could go wrong. 5:55] You know pre-pandemic there was a lot of. Scot: [7:48] Add to cart that’s not my own.
At beautiful Resort the Tara no resort in Southern California on the beach. [8:47] Jason: [30:43] Yeah so then one interesting thing which also says something about the consumers Health the. Not getting off the dime unless they have deeper discounts and I think they probably had a pretty good data science reason for the.
David: [16:51] Yeah well so there’s all sorts of category trends like that and you know some musical instruments the cycle mobile phones Health and Beauty Home and Garden was another strong one. 45:55] Big trend is socialcommerce and Tick-Tock right and so one of the things I was super interested in was.
The boundaries of wellness offerings are becoming less distinct as consumers seek products and services that can address needs across several dimensions, such as mental health, fitness, nutrition, and appearance. Beauty sleep is the next top priority. Check out ECRM’s several upcoming Health & Wellness Sessions.
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