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and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.
Socialcommerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that socialcommerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Socialcommerce value will keep on growing. The value of socialcommerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of socialcommerce in the APAC region. China continues to lead the world in socialcommerce. In those under 40, this figure jumped to 1 in 3.
Health and wellness take center stage: With 41 per cent of consumers planning to increase spending on health-related products, demand for supplements, traditional Chinese medicine, and fitness-related goods is surging. “However, getting that choice right is pivotal to success.
Last week, beauty brand P.Louise broke the UK record for the most revenue generated on TikTok Shop by a brand, as it made £1.5m The makeup brand is not alone in turning to the social network to sell products. Beauty is also one of the most successful categories, with a beauty product sold every two seconds on TikTok.
Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.
Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many changes, the basic paradigm remains. His platform Flip — described as a “shoppingsocial network” — already has more than 1,000 brands participating, including E.l.f.
Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Nearly one in four ( 24% ) expressed interest in shopping in the metaverse, and that figure is likely to rise as more retailers add it as a touch point. Taking place January 15-16 from 10 a.m.
Although the Retail Innovation Conference & Expo agenda was replete with topics and trends around driving next-gen commerce experiences, from connected TV (CTV) to socialcommerce and retail media, the heart of each session was brimming with a candor — and even a vulnerability — not often found on event stages.
To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Consumers increasingly want to do business with brands that reflect their values, from sustainability to social consciousness. 17 keynote.
Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. The results were impressive, with approximately 380 Xiaohongshu shops selling Into You products, besides their official store,” Dudarenok said. How can brands utilise it?
Popular teen beauty brand Bubble Skincare will officially launch in Australian retail stores on October 10 through an exclusive partnership with Priceline. The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. Social frenzy Bubble has amassed over 2.7
For over two decades, Melbourne-based Adore Beauty has operated online only, but now the beauty retailer is investing in physical concept stores. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added. We buy with emotion and justify with logic later.
Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. When Olivela reopened its store in Nantucket, Mass.,
Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. When Olivela reopened its store in Nantucket, Mass.,
I think globally the category is in growth, it’s around 4-5 per cent annual growth, and it’s buoyed by its connection to natural health, wellness and its health benefits. Those concepts have changed considerably with the growth of mobile and socialcommerce. That’s a beautiful thing.
Starting with a single store in Putney, London in 1964, Superdrug has evolved into a health and beauty retail giant over the course of six decades. ” “We obviously have quite a big high street portfolio, but shopping centres and particularly retail parks continue to do well.” in the year to 30 December.
Meanwhile, social media platforms want in on the e-commerce action. These platforms are growing as destinations for socialshopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Online shopping gets social. socialcommerce sales rose 35.8%
Over half of UK shoppers (55%) plan to shop during Black Friday/Cyber Monday. In-person shopping will increase this year, but majority of consumers plan to shop online and more people than ever will use social channels to make purchases. Close to half (46%) plan to shop-in store, an increase since last year.
We’re seeing trends like sustainability, socialcommerce , omnichannel shopping experiences, and flexible payment plans take off among retailers and their consumers. Creating an omnichannel shopping experience with its online presence and driving customer loyalty with its Clubcard have been large priorities for the retailer.
Similarly, for Health & Beauty, Gen Z were also x1.7 times more likely to visit stores weekly (34 percent vs 20 percent of average shoppers), while the proportion of Millennials taking trips to Health & Beautyshops each week is now +5 percent higher than the average UK consumer (25 percent vs 20 percent).
We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the realm of online search and discovery is no longer dominated by a single player ( Google , we’re looking at you).
Sheins interactive livestream Key trends surrounding Valentines Day 2025 are shifting toward inclusive celebrations and thriftier shopping to cater to consumer preferences. Spending is tipped to hit a record $535 million in 2025, driven by key consumer trends such as better gifting, self-love and the celebration of friendship.
I haven’t had a chance to kind of get a first-hand tour of have the Amazon health system works but. [5:55] Easy for me to say two e-commerce guys talking about health care what could go wrong. 5:55] You know pre-pandemic there was a lot of. Scot: [7:48] Add to cart that’s not my own.
Jason: [7:54] Yeah yeah and there were a number of sessions at both shows, switching per second from Commerce next which was June in New York to Nexus which was July in California so interrupt Nexus is kind of the spiritual successor. At beautiful Resort the Tara no resort in Southern California on the beach. [8:47]
Amazon Prime day was launched in 2015 to celebrate Amazon’s 20th anniversary, and has become a world-wide summer shopping event. David: [16:51] Yeah well so there’s all sorts of category trends like that and you know some musical instruments the cycle mobile phones Health and Beauty Home and Garden was another strong one.
Closely connected with the rise of DTC comes the trend of personalized shopping experiences. Personalizing a consumer’s shopping experience creates an emotional tie to your brand, building loyalty and retention. . Wellness has increasingly become a part of consumers’ everyday lives and shopping habits. Socialcommerce.
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