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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerceshopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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Decoding Chinese consumer spending behaviour in 2025 

Inside Retail

Health and wellness take center stage: With 41 per cent of consumers planning to increase spending on health-related products, demand for supplements, traditional Chinese medicine, and fitness-related goods is surging. “However, getting that choice right is pivotal to success.

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From Asos to Zara, why are so many retailers jumping on TikTok Shop?

Retail Gazette

Last week, beauty brand P.Louise broke the UK record for the most revenue generated on TikTok Shop by a brand, as it made £1.5m The makeup brand is not alone in turning to the social network to sell products. Beauty is also one of the most successful categories, with a beauty product sold every two seconds on TikTok.

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