article thumbnail

‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
article thumbnail

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wesfarmers to launch cosmetics retail chain, Atomica

Inside Retail

Wesfarmers Health has opened the pilot of a new beauty and wellness concept store called Atomica, which it plans to roll out in major cities this year. The first store is located at the Castle Towers shopping centre in Sydney, in a space formerly occupied by Priceline shop. per cent to $5.62

article thumbnail

Why the founder of Uni runs her beauty brand like a software company

Inside Retail

Keating, a tech entrepreneur and daughter of Paul Keating, the prime minister of Australia from 1991 to 1996, is challenging beauty industry conventions and setting a new standard for ocean conservation. This is very different to how a typical beauty team runs, but has largely benefited us, she added.

Marketing 200
article thumbnail

Adore Beauty to open first brick-and-mortar store

Inside Retail

Online beauty retailer Adore Beauty will open its first brick-and-mortar store in Westfield Southland in Melbourne this weekend. The new boutique will provide customers with a digital skin analysis, a curated range of Adores more than 300 beauty brands, and an in-store beauty service experience.

Boutique 218
article thumbnail

Chemist Warehouse launches into Dubai

Inside Retail

The 1000sqm store offers pharmacy dispensary services, along with Australian and local health, wellness, baby, beauty, cosmetics, and fragrance products, including high-end cosmetics and fragrances. Pharmacy chain Chemist Warehouse has opened its first Dubai store at Al Ghurair Centre.

article thumbnail

How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty

Inside Retail

After creating a global beauty brand that offers Aussies luxe for less, MCoBeauty founder and former CEO Shelley Sullivan could soon be consulting to the stars. Beauty business Following the acquisition, MCoBeauty will sit within DBGs VidaCorp portfolio, which also includes Nude By Nature, founded in 2008, and Makeup Cartel, founded in 2013.