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Adore Beauty rights ship in FY21 with revenue, customer and profit growth

Inside Retail

Adore Beauty has enjoyed a record maiden result, with revenue and active customers hitting peak levels throughout the business’ first year on the ASX, bringing the company into a positive position. The post Adore Beauty rights ship in FY21 with revenue, customer and profit growth appeared first on Inside Retail.

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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. And yes, that includes all those beauty advent calendars.

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How cult US beauty brand Il Makiage is disrupting the beauty industry

Inside Retail

For decades, global beauty giants like L’Oréal and Estée Lauder have followed the same playbook: team up with movie stars and models and leverage their fame and desirability to drive sales. But cult US beauty brand Il Makiage has taken a different approach. What did the relaunch entail?

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Fleeting beauty: Inside the downward spiral of BWX

Inside Retail

To say health and beauty conglomerate BWX has had a difficult few years could be an understatement. After purchasing hundreds of millions of dollars’ worth of successful beauty brands and platforms, the business, which was valued at $860 million five years ago, is now worth about $36 million. It’s a long story. What went wrong?

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How online retailer Style Story is riding the K-beauty wave

Inside Retail

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On I knew that they would love the ingredients, formulas, approach and purpose of K-Beauty as well.”.

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Sensible gifting took centre stage as consumers embraced practicality this Christmas

Retail Focus

Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes. The 2024 Christmas season provides valuable lessons for retailers.

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Australia’s Top 50 People in E-Commerce for 2025 revealed

Inside Retail

Guy Nappa co-founder and COO at Oz Hair & Beauty tops the rankings of Inside Retails 2025 Top 50 People in E-Commerce, presented by Australia Post. Nappa first started working at Oz Hair & Beauty as a warehouse packer during school holidays and officially joined the business as a partner in 2015.