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The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home. Platform for advice.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Learn From: Health & Beauty.

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Trafford Centre announces landmark achievement ahead of MAPIC 2024

Retail Focus

Health and Beauty category continues to thrive and a key linchpin of the leasing strategy is an investment in the beauty category. Having identified the huge potential that the cosmetics industry possesses, Trafford Centre has invested in welcoming future facing beauty brands to the centre, such as Sephora and Space NK.

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BREAKING: The Body Shop snapped up by Aurelius in cut-price deal

Retail Gazette

The Body Shop has been snapped up by private equity investor Aurelius Group for ÂŁ207m, just a fifth of the price that Brazilian cosmetics giant Natura paid for it in 2017. The sale, which is expected to complete next month, is far below the ÂŁ500m price tag that Natura was understood to be targetting.

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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

Australian ingestible beauty brand Vida Glow will allow departing travellers to stock up, replenish and discover the brand at an interactive hydration station at Sydney Airport. “We’re so excited to officially enter into travel retail with a global power player like Heinemann,” said Vida Glow founder Anna Lahey.

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Preparing for the future of online retail

Inside Retail

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling. And now’s the time to get ahead.