Remove Beauty and Health Remove Promotions Remove Target Market
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130
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Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. The Priceline partnership opened the door to enquiries from other retailers. “We

Marketing 130
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What is a Niche Market?

Small Biz Trends

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services.

Marketing 139
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26 Vegan Business Ideas

Small Biz Trends

The market for vegan brands is growing every day, and there is a growing demand for these products, making this a great business to get into. Starting this business can be a great way to help promote animal rights and sustainability while also making a profit. Vegan Beauty Products Business. Vegan Ice Cream Vendor.

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

The beauty brand which was ranked as the number one cosmetic brand with teens ahead of Fenty Beauty and Maybelline is on a tear. Americans are cash-strapped and their everyday spending continues to outpace their income, which is impacting their ability to save and plan,” said Anuj Nayar, LendingClub’s financial health officer.

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What is Field Marketing and How Can You Get Started?

Wiser

In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. What is Field Marketing? Let’s look at a few retail verticals where field marketing can drive sales and greater consumer insights: Food and beverage.

Marketing 114
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7 Reasons Why Outdoor Spaces Need Reliable People Counters

V Count

In addition, with the current need for social distancing due to the global health situation, people counters can play a crucial role in helping to enforce these protocols. Further, by identifying popular areas within the space, businesses can strategically place their promotions and events to maximize visibility and engagement.

Outdoor 52