Remove Beauty and Health Remove Promotions Remove Social Commerce
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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences.

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Decoding Chinese consumer spending behaviour in 2025 

Inside Retail

Health and wellness take center stage: With 41 per cent of consumers planning to increase spending on health-related products, demand for supplements, traditional Chinese medicine, and fitness-related goods is surging.

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.

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How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail TouchPoints

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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From Asos to Zara, why are so many retailers jumping on TikTok Shop?

Retail Gazette

Last week, beauty brand P.Louise broke the UK record for the most revenue generated on TikTok Shop by a brand, as it made £1.5m The makeup brand is not alone in turning to the social network to sell products. Beauty is also one of the most successful categories, with a beauty product sold every two seconds on TikTok.

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