Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 289

Social Commerce Beauty and Health Advertising Merchant Services 289

Retail Gazette

AUGUST 5, 2024

Last week, beauty brand P.Louise broke the UK record for the most revenue generated on TikTok Shop by a brand, as it made £1.5m The makeup brand is not alone in turning to the social network to sell products. Beauty is also one of the most successful categories, with a beauty product sold every two seconds on TikTok.

Shopping 126

Shopping Social Commerce Fashion Marketing 126

Inside Retail

AUGUST 11, 2024

Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. By using multiple accounts to engage with trending topics and promote products, the makeup brand successfully expanded its reach and engagement on the platform. How can brands utilise it?

Social Commerce 147

Social Commerce Accounting Beauty and Health Promotions 147

Retail TouchPoints

JANUARY 4, 2021

Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.

Beauty and Health 261

Beauty and Health Consumer Health & Wellness Marketing 261

Retail Gazette

JULY 8, 2024

Starting with a single store in Putney, London in 1964, Superdrug has evolved into a health and beauty retail giant over the course of six decades. He describes the new shops as creating a “beauty playground” with more digital elements like screens and holograms to showcase products in a more engaging and immersive way.

Beauty and Health 59

Beauty and Health Social Commerce Shopping Department Stores 59

Inside Retail

APRIL 29, 2021

Social commerce business AuMake has continued to see sales weighed down by inflating transformation costs as it works to reposition itself following the disappearance of daigou shoppers in Australia. Its third quarter sales result of $2.65

Social Commerce 147

Social Commerce Promotions Consumer 147

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 153

Beauty and Health Accounting Social Commerce Advertising 153