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Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.
Our real-time insights show that consumers are comfortably in the gift-giving spirit as price reductions and deals occur across sectors, supporting budgets for holiday shopping.” AI Shopping Assistants Make a Big Entrance Both Salesforce and Adobe also noted the emerging influence of generative AI-powered chatbots.
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms.
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.
Officially reopening its doors on April 3, the reimagined store features a striking new concept that blends innovation with immersive sensory experiences, marking a bold move to redefine the bricks-and-mortar shopping experience. Our matcha is ceremonial grade, organic and sourced from beautiful tea gardens in Japan.
To say health and beauty conglomerate BWX has had a difficult few years could be an understatement. After purchasing hundreds of millions of dollars’ worth of successful beauty brands and platforms, the business, which was valued at $860 million five years ago, is now worth about $36 million. It’s a long story.
Location-Based Offers for On-the-Go Shoppers Mobile browsing has changed how and where people shop. Gamified Promotions That Drive Repeat Visits Gamification works because it taps into your customers natural desire for rewards and fun. Smarter Promotions for Stronger Growth Innovation in retail offers is not about slashing prices.
Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.
New data from leading eCommerce provider Visualsoft saw that while overall Christmas revenue dropped by 4% compared to 2023, average order value (AOV) rose by 21%, reflecting the growing impact of thoughtful shopping and retailer incentives. Electrical goods saw a 56% increase in revenue, with practical goods winning out.
Ella Bachs new In My Own Skin campaign celebrates skin longevity and diversity, staying true to its 70-year legacy of promoting individuality over fleeting beauty trends. At the heart of this campaign is a bold assertion that beauty comes in all forms. The demographics change and the idea of [what is] typical beauty changes.
In Australia, the top product categories include: health and beauty products, such as skincare and shaving supplies; pet care, food and beverage, such as meal kits; household essentials; and premium alcohol. FMCG subscription box offers encompass a variety of sectors.
This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. The bigger picture The struggles of Sephora in China, however, reflect a broader trend affecting Western beauty brands operating in the market.
The results reflect Dalton Park Outlets ongoing commitment to delivering an unbeatable shopping experience with exceptional value for consumers. The results reflect Dalton Park Outlets ongoing commitment to delivering an unbeatable shopping experience with exceptional value for consumers.
Less traditional gifting sectors seeing surge as DIY grows 329 percent Sales of lingerie dropped 40 percent Arts and crafts AOV up 36 percent as Brits get crafty Valentines Day shopping in 2025 has seen a dramatic shift in consumer behaviour, with traditional lingerie purchases plummeting while practical, arts, and experience-driven gifts surge.
Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Learn From: Health & Beauty.
Two years ago, that was the challenge facing Sally Beauty Holdings, an international retailer specialising in products to treat hair, nails and skincare. Sally Beauty operates more than 5100 retail stores under several banners. Its namesake-branded shops are consumer-fronting with around 8000 SKUs.
In the past decade, Korean cosmetic companies have become formidable players in the beauty industry. Famed for the latest in product development and cutting-edge formulations that can rival the West, K-beauty products are now renowned worldwide. Here’s why Olive Young is the one to watch for the beauty industry.
Health and wellness take center stage: With 41 per cent of consumers planning to increase spending on health-related products, demand for supplements, traditional Chinese medicine, and fitness-related goods is surging. “However, getting that choice right is pivotal to success.
Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.
There has been a shift to spending on services — hair, nails, health and beauty. Beyond these offerings, shopping center operators and their retail partners also need a deep understanding of who their audience is and what they are seeking from the kind of shopping trip that can occupy a beautiful summer night.
The increasing awareness of health concerns, largely brought about by the pandemic, paired with a growing interest in wellness products have created a market for patches that allow people to absorb vitamins through their skin. According to market research firm Future Market Insights , the industry is valued at US$6.6 per cent to US$10.4
Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.
The health and beauty retailer said it has seen unit sales of Christmas gift sets increase in recent weeks, as shoppers start their shopping, adding that premium fragrance products are seeing “particularly strong growth” as customers seek quality products at great value.
AS Watson Health & Beauty UK , the parent company of Superdrug and Savers , has appointed Clare Jennings as its new property director, following the retirement of Nigel Duxbury after 20 years in the role. Clare will take over on 2 May 2025, bringing 25 years of commercial property experience to the position.
Although facing stiff competition from Western brands and changing consumer demands, the Korean beauty (known as ‘K-beauty’) market is forecast to reach $13.9 According to Sharon Ahn, beauty trend forecaster and analyst at WGSN, K-Beauty is synonymous with innovation in the wider beauty industry. “It
These Club Card discounts save me roughly £4-8 per shop. With such compelling loyalty offers and such a large store footprint, shoppers have the confidence to know they will always save with Tesco regardless of when they shop. There’s no waiting to earn points or hold out for special promotions.
and Canada, is building on the growing recognition of cannabis’ health and beauty benefits. Both Leonard and Co-Founder Holly Prohs have experience with the medicinal properties of cannabis and want to promote its applications to women, who have largely been outsiders in the industry thus far.
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
Image courtesy The Den) APM Models hosted a paint-and-sip event complete with beauty treatments. How much brands want to promote their presence at The Den, and how they promote it, is left up to them. “We’re The brands also benefit from the halo effect of other tenants’ promotional efforts.
The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably. Today, the brand is also stocked in Oz Hair and Beauty and A-Beauty, a niche platform showcasing only Australian beauty brands.
Superdrug is set to expand its retail footprint with the opening of a new store in West Bromwich’s New Square Shopping Centre on Monday, 12th February. The store’s inventory includes Superdrug’s exclusive own-brand cosmetics line, Studio London, alongside best-selling ranges such as B.
Beyond its ability to entice the customer’s gaze, generative art can also become a medium for retail brands to promote customer wellness and long-term goodwill that extends beyond the shopping experience. According to a recent study , 60% of consumers say they’ll become repeat customers after a personalized shopping experience.
Last week, beauty brand P.Louise broke the UK record for the most revenue generated on TikTok Shop by a brand, as it made £1.5m Retailers including Asos, Zara, THG’s LookFantastic and even WHSmith have signed up to TikTok Shop – a shopping function that allows users to purchase directly through the popular app.
In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.
Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s not the only reason they’re “window shopping.”. However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well.
The Perfume Shop said it enjoyed another successful Christmas after selling two million bottles of perfume in the run up to the festive season. Next day delivery and click and collect orders in the 14 days to Christmas rose 10% compared to last year, while The Perfume Shops tie-up with Deliveroo accounted for 100,000 in sales.
One example is skincare and makeup brand Glossier, which started as an online beauty blog and has grown into a $1 billion brand in just a few years solely through online channels and viral content that’s built up an engaged online following. Enhanced In-Store Experiences. Enhanced In-Store Experiences.
Sound must blend effectively with other ambient variables of the environment in order to positively influence customers’ perceptions of shopping behavior. Studies have shown that pleasant and soothing sounds make customers feel at ease and motivate them to stay for extended hours in shopping malls and brick-and-mortar stores.
Digital has been the star performer at the health and beauty giant, with online sales surging 16.8% ” The retailer is currently home to over 500 beauty brands, including MAC, NARS, Drunk Elephant, Fenty Beauty and Kylie Cosmetics. in its last quarter, which took in the all-important Christmas period.
As more and more consumers turn to online shopping, virtual retailers are increasingly relying on cutting-edge technologies to enhance the customer experience, build loyalty, and stay competitive. AI is also used to personalise the entire shopping experience, from homepage content to messaging.
In June, AS Watson , the world’s largest international health and beauty retailer, and South Korean beauty company Amorepacific, signed an agreement to further solidify their partnership and collaborate in the K-beauty space.
Superdrug has unveiled its newly expanded store at Bluewater Shopping Centre today, with Love Island star Sophie Piper cutting the ribbon at the grand opening. Beauty enthusiasts can also explore best-selling ranges such as B. Skin, Me+, Vitamin E, Optimum, and Naturally Radiant.
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