Remove Beauty and Health Remove Promotions Remove Shopping
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

Our real-time insights show that consumers are comfortably in the gift-giving spirit as price reductions and deals occur across sectors, supporting budgets for holiday shopping.” AI Shopping Assistants Make a Big Entrance Both Salesforce and Adobe also noted the emerging influence of generative AI-powered chatbots.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms.

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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T2 managing director talks experiential retail, innovation and what’s next

Inside Retail

Officially reopening its doors on April 3, the reimagined store features a striking new concept that blends innovation with immersive sensory experiences, marking a bold move to redefine the bricks-and-mortar shopping experience. Our matcha is ceremonial grade, organic and sourced from beautiful tea gardens in Japan.

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Fleeting beauty: Inside the downward spiral of BWX

Inside Retail

To say health and beauty conglomerate BWX has had a difficult few years could be an understatement. After purchasing hundreds of millions of dollars’ worth of successful beauty brands and platforms, the business, which was valued at $860 million five years ago, is now worth about $36 million. It’s a long story.

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5 Innovative Offer Strategies to Accelerate Retail Growth

Retail Focus

Location-Based Offers for On-the-Go Shoppers Mobile browsing has changed how and where people shop. Gamified Promotions That Drive Repeat Visits Gamification works because it taps into your customers natural desire for rewards and fun. Smarter Promotions for Stronger Growth Innovation in retail offers is not about slashing prices.