Fleeting beauty: Inside the downward spiral of BWX
Inside Retail
MARCH 19, 2023
To say health and beauty conglomerate BWX has had a difficult few years could be an understatement. After purchasing hundreds of millions of dollars’ worth of successful beauty brands and platforms, the business, which was valued at $860 million five years ago, is now worth about $36 million. It’s a long story. What went wrong?
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