Beauty and Health Planning Social Commerce 
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
Retail Gazette
AUGUST 5, 2024
Last week, beauty brand P.Louise broke the UK record for the most revenue generated on TikTok Shop by a brand, as it made £1.5m The makeup brand is not alone in turning to the social network to sell products. Beauty is also one of the most successful categories, with a beauty product sold every two seconds on TikTok.
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Retail TouchPoints
JANUARY 4, 2021
Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.
Retail TouchPoints
JUNE 11, 2024
Although the Retail Innovation Conference & Expo agenda was replete with topics and trends around driving next-gen commerce experiences, from connected TV (CTV) to social commerce and retail media, the heart of each session was brimming with a candor — and even a vulnerability — not often found on event stages.
Retail TouchPoints
APRIL 18, 2023
His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I
Retail Gazette
JULY 8, 2024
Starting with a single store in Putney, London in 1964, Superdrug has evolved into a health and beauty retail giant over the course of six decades. “Don’t get me wrong, the majority of our loyalty members have the card but we have quite ambitious plans to move across to the app over time.”
Retail TouchPoints
MAY 6, 2021
2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.
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