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Adore Beauty plans multi-store rollout as it pursues omnichannel growth

Inside Retail

Adore Beauty plans to expand its national retail store network over the next three years to accelerate its omnichannel growth. The stores, which will leverage existing infrastructure and strength of the Adore Beauty brand, will help broaden the company’s addressable market, increase brand awareness and boost customer acquisition.

Planning 246
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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Why the founder of Uni runs her beauty brand like a software company

Inside Retail

Keating, a tech entrepreneur and daughter of Paul Keating, the prime minister of Australia from 1991 to 1996, is challenging beauty industry conventions and setting a new standard for ocean conservation. This is very different to how a typical beauty team runs, but has largely benefited us, she added.

Marketing 200
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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. IR : Who is the Clarins customer in the ANZ region?

Boutique 246
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Wesfarmers to launch cosmetics retail chain, Atomica

Inside Retail

Wesfarmers Health has opened the pilot of a new beauty and wellness concept store called Atomica, which it plans to roll out in major cities this year. Wesfarmers Health partnered with branding and design agency Houston Group to design the inaugural Atomica store. per cent to $5.62

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Walgreens Partners with Grubhub for Nationwide Delivery

Retail TouchPoints

Walgreens has teamed up with Grubhub to bring both Walgreens and Duane Reade locations into the delivery platforms network, providing customers with on-demand delivery of 15,000 items including beauty, health and wellness, snacks, personal care, household items and toys.