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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms.

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. according to Salesforce, while verticals with the highest average discount rate included general apparel ( 37% average discount), health and beauty ( 36% average) and home goods ( 27% average).

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences. Rare Beauty, launched by Selena Gomez in 2020, swiftly built traction among Gen Z by blending influencer collaborations, authentic storytelling, and platform-specific content strategies.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.

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What does the TGA’s health influencer ‘ban’ mean for business?

Inside Retail

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.

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How to Create an Ambassador Program for Your DTC Brand

Retail TouchPoints

We know from our customers that hair loss is a very personal topic, and many of our patients refer our online service to their close friends and family. Your strongest followers will likely be the best to promote the program. At Happy Head, streamlining the application process has helped us minimize barriers and expedite engagement.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Customers find it more convenient to drive back and forth to find a retail conglomerate to make or complete their purchases.