Inside Retail

JULY 6, 2023

Following a $75 million cash injection from US investor Prysm to stave off “tight capital market conditions” and ensure a steady path to growth, pet care business Pet Circle is laser-focused on the growing pet wellness market. Even within Pet Circle’s more traditional wheelhouse, there is growing competition.

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Inside Retail

OCTOBER 5, 2022

Founded in 2019, Pilgrim is a direct-to-consumer (D2C) beauty and personal care brand in India that combines native beauty traditions from around the world with the wanderlust spirit of a modern millennial. The brand is devoted to “clean beauty” and strictly against animal testing. Hence, the name: Pilgrim. Ramping up sales.

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Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

MARCH 14, 2024

Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.

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Retail TouchPoints

OCTOBER 13, 2020

If it’s a health and beauty or food and beverage product, were harmful chemicals used at any point in production — and were they tested on animals? Retailers already are using data to streamline operations and better target marketing initiatives. How do the suppliers source their raw materials? Data Shows Us the Way.

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Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. What is Field Marketing?

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Inside Retail

AUGUST 26, 2024

For over two decades, Melbourne-based Adore Beauty has operated online only, but now the beauty retailer is investing in physical concept stores. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added. We buy with emotion and justify with logic later.

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Retail Gazette

DECEMBER 27, 2024

It is planning to target market towns such as Wilmslow, Farnham, Market Harborough, Leamington Spa and Chichester. The fragrance brand is looking to increase its store portfolio from 37 to 45 by the middle of 2025, and up to 51 a year later, The Financial Times reported.

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Retail Minded

OCTOBER 10, 2024

One of the most effective strategies is influencer marketing. But what makes influencer marketing so powerful for retail brands? In this article, we will explore how to craft an influencer marketing strategy that will elevate your retail brand, build trust with your target audience, and drive business growth.

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Small Biz Trends

JUNE 7, 2022

What is a niche market example for a vegan business? The Vegan Market in 2022. This market is expected to increase in value to about $22 billion globally by 2025. With this market expected to continue its strong growth, it’s clear that the vegan lifestyle is here to stay. Vegan Beauty Products Business.

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Small Biz Trends

DECEMBER 1, 2022

The Retail E-commerce Market in 2023. Smartphones are another popular category, and there’s a huge market for accessories. With so many people looking to get in shape, there’s a huge market for fitness products. As the population continues to grow, so does the market for maternity wear. Beauty Products.

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Inside Retail

MAY 2, 2022

Segmentation is core to many marketing functions. In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. I have experienced this personally multiple times recently.

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Indigo 9 Digital

MARCH 8, 2023

The beauty brand which was ranked as the number one cosmetic brand with teens ahead of Fenty Beauty and Maybelline is on a tear. Americans are cash-strapped and their everyday spending continues to outpace their income, which is impacting their ability to save and plan,” said Anuj Nayar, LendingClub’s financial health officer.

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Small Biz Trends

NOVEMBER 10, 2021

Built-in marketing tools: With its built-in tools for automation, campaign creation and audience tracking, Shopify can make it easier for you to bring customers to your product pages. Keeping the target market in mind, they have designed a colorful yet simple homepage. Beauty Bakerie. ZeroGravity. Manitobah Mukluks.

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Inside Retail

NOVEMBER 3, 2022

sales, we are making our marketing and analysis tools available to all our merchants. Shan has observed growing demand for luxury brands, including high-end labels in the US market as well. We’re in it for the long-term and the growth of these brands in the Chinese market too,” he elaborated. For example, during these 11.11

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Wiser

DECEMBER 22, 2020

It also comes with the benefit of an established marketing machine and a strong customer experience. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing. Glossier did a great job of this with a pop-up they had in San Francisco in 2018.

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365 Retail

NOVEMBER 30, 2022

The beauty industry is big business in the UK, with a 73% increase in the number of salons and beauty businesses between 2014 and 2019. Customers may be increasingly discerning about what substances they’re putting onto, and into, their bodies which may be a result of environmental concerns, health concerns or both.

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Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

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Rangeme

AUGUST 24, 2021

For example, the influential marketer CACI classifies British consumers into six groups on this basis (as well as many subgroups), with three groups looking particularly interesting to international companies selling into the U.K.: The market research company Nielsen says organic food and drink sales grew by 9.5% Do your research.

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Retail Gazette

JANUARY 17, 2025

It comes as the health and wellness retailer spent 70m in 2024, refurbishing 280 stores and opening 35 new sites, including expanding its shop in shops at Tesco and partnering with Next for the first time. Its expansion has helped Lidl to grow its market share, which Kantar reported grew 0.3

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V Count

APRIL 4, 2024

In fact, according to market.us , the Global People Counting System Market size is projected to reach approximately USD 3,503.9 Optimizing Space Utilization : Having a deep understanding of foot traffic patterns is crucial for optimizing the layout and design of outdoor spaces, whether they be parks , open-air markets, or festival grounds.

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V Count

APRIL 4, 2024

In fact, according to market.us , the Global People Counting System Market size is projected to reach approximately USD 3,503.9 Optimizing Space Utilization : Having a deep understanding of foot traffic patterns is crucial for optimizing the layout and design of outdoor spaces, whether they be parks , open-air markets, or festival grounds.

Outdoor 52

Outdoor Management Promotions Beauty and Health 52

Inside Retail

JUNE 6, 2023

Despite the difficulties, however, and due to the business’ niche target market, it had the full support of its customer base throughout the recovery period. Because a lot of our customers have their own skin conditions or health issues, we really want to develop products based on that.” What’s next?

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Inside Retail

SEPTEMBER 28, 2022

Second, finding the right sex toy can be challenging due to an oversaturation of products in the market. Women between 18 and 35 are the major target market for this industry, so appearing to be female-founded has obvious advantages. But I think that’s part of its beauty. IR: How do you choose which products you offer?

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