Lesson from APAC: Social Commerce is Not One-Size-Fits-All
Retail TouchPoints
NOVEMBER 29, 2024
and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. for every $1 spent on influencer marketing, one study found.
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