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From supplements to skincare: Why wellness brand Swiish is entering beauty

Inside Retail

Swiish takes an inside-out approach to wellness with its supplement range and now it has extended its holistic approach to beauty with a skincare range. Consumers want products that fulfil their aesthetic needs as well as their short-term and long-term health concerns. Swiish stands out because we are leaders, not followers.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246
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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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The future of beauty packaging: sustainable, high-tech and customised

Inside Retail

Lozano is a regular commentator on packaging design specific to the beauty industry. Considering that many advancements overseas influence future trends for the Australian market, I figured it my duty to bring back any valuable insights about what’s to come. And it will also allow consumers access to promotions.

Consumer 261
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BWX goes vegan: Beauty giant snaps up online eco startup Flora & Fauna

Inside Retail

Manufacturing and consumer goods company BWX is branching out beyond natural beauty into vegan and cruelty-free products with its acquisition of leading eco-friendly online retailer Flora & Fauna. The global vegan cosmetics market is expected to be worth US$20.8 million and $30.8 billion by 2025, according to Statista.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. LIAs promote available products that shoppers can receive via curbside store pickup. Learn From: Health & Beauty.

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Ulta Enlists Wellness Experts to Help Address ‘America’s Joy Deficit’

Retail TouchPoints

Last year, after Ulta Beauty conducted research that revealed a “joy deficit” among Americans , the brand responded with The Joy Project : an initiative aimed at arming its associates and customers with tools to help silence two major barriers to joy — inner critics and negative self-talk. as Ulta’s first-ever honorary Chief of Joy.