Remove Beauty and Health Remove Marketing Remove Promotions
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. However, promotion can only go so far.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

Taking into account CVS store footprint, SKU roster, regular pricing and promotional pricing, the company can create up to 900 million different combinations of assortment and price across its stores. And [its the same] across beauty, across health and wellness. As Balbale noted, thats an insane number.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms. for every $1 spent on influencer marketing, one study found.

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Conserving Beauty’s Natassia Grace on the future of sustainable beauty

Inside Retail

In an industry as hard to penetrate as the beauty market, Conserving Beauty stands out from the competition with its unique approach to formulation and heartfelt passion for sustainability. Inside Retail : How did the concept for Conserving Beauty come about? Which is where the name Conserving Beauty stemmed from.

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

according to Salesforce, while verticals with the highest average discount rate included general apparel ( 37% average discount), health and beauty ( 36% average) and home goods ( 27% average). Despite discounting throughout the weekend, Black Friday still remained the biggest sales day of the period. 29 was the peak sales hour.

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From supplements to skincare: Why wellness brand Swiish is entering beauty

Inside Retail

Swiish takes an inside-out approach to wellness with its supplement range and now it has extended its holistic approach to beauty with a skincare range. Consumers want products that fulfil their aesthetic needs as well as their short-term and long-term health concerns. Swiish stands out because we are leaders, not followers.