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Ulta Beauty has launched two new digital experiences in recognition of Mental Health Day: an online digital community and a content-rich platform designed to support The Joy Project , the retailer’s initiative to “make beauty a force of good for all.”
Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.
Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel.
Adore Beauty plans to expand its national retail store network over the next three years to accelerate its omnichannel growth. The stores, which will leverage existing infrastructure and strength of the Adore Beauty brand, will help broaden the company’s addressable market, increase brand awareness and boost customer acquisition.
Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. What started with bone broth and collagen supplements has quickly turned into topical products as the market’s obsession with youth and anti-ageing grows.
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.
Keating, a tech entrepreneur and daughter of Paul Keating, the prime minister of Australia from 1991 to 1996, is challenging beauty industry conventions and setting a new standard for ocean conservation. This is very different to how a typical beauty team runs, but has largely benefited us, she added.
He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. IR : Who is the Clarins customer in the ANZ region?
Wesfarmers Health has opened the pilot of a new beauty and wellness concept store called Atomica, which it plans to roll out in major cities this year. Wesfarmers Health partnered with branding and design agency Houston Group to design the inaugural Atomica store. per cent to $5.62
The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.
After creating a global beauty brand that offers Aussies luxe for less, MCoBeauty founder and former CEO Shelley Sullivan could soon be consulting to the stars. Beauty business Following the acquisition, MCoBeauty will sit within DBGs VidaCorp portfolio, which also includes Nude By Nature, founded in 2008, and Makeup Cartel, founded in 2013.
Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. Inside Retail : What inspired you to launch Hello Updo?
Makeup artist turned brand founder Hilary Holmes is challenging traditional beautymarketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.
New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Unsatisfied with the natural products on the market, which she felt were either ineffective or unappealing to use, Lewisham made the decision to launch an evidence-based, B Corp-certified natural skincare brand.
Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.
Japanese beauty giant Kose has expanded its portfolio with the acquisition of Bangkok-based beauty and wellness brand Panpuri from Lakeshore Capital and shareholders. Its a validation of our philosophy, values, and commitment to creating meaningful, sustainable beauty and wellness experiences, Siripark said.
This experience helped Ross realise just how large the market was for consumers like herself and prompted her to start Pattern Beauty, a hair-care brand designed for curly, coily and tight-textured hair patterns that is now doing eight figures in revenue. I wanted to change the [way] Black people were marketed to, Ross recalled.
Data insights are helping CVS discover, for example, that if youve got a beauty dupe thats really flying off the shelves, is it flying off the shelf because its at a low price point or is it flying off the shelf because its a dupe and people want a dupe? And [its the same] across beauty, across health and wellness.
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. for every $1 spent on influencer marketing, one study found. She has a diverse background spanning marketing, partnerships and business development for both the tech and consumer industries.
Adore Beauty has appointed Sacha Laing as its new CEO, effective October 1. Prior to joining Adore Beauty, Laing served as the CEO and executive director of Alquemie Group, CEO of General Pants Co, and CEO of Colette by Colette Hayman. Laing has also previously served as COO of Country Road Group, and CMO of David Jones.
Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).
In an industry as hard to penetrate as the beautymarket, Conserving Beauty stands out from the competition with its unique approach to formulation and heartfelt passion for sustainability. Inside Retail : How did the concept for Conserving Beauty come about? Which is where the name Conserving Beauty stemmed from.
Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. US-based teen skincare brand Bubble burst into Australia’s beauty scene this month through a partnership with Priceline and is reportedly already one of the pharmacy retailer’s top-selling brands.
Additionally, Chemist Warehouse unveiled its store-within-a-store luxe beauty concept Ultra Beauty in June, indicating a much larger focus on the beauty sector and potentially a more competitive environment for both retailers in the future. . Priceline is very much centred around beauty,” Mortimer told Inside Retail.
The beauty service chain is looking to cash in on a long-held economic theory in retail, dubbed the ‘lipstick effect’, that in times of economic hardship, consumer spending on beauty and feel-good services remains strong.
Swiish takes an inside-out approach to wellness with its supplement range and now it has extended its holistic approach to beauty with a skincare range. Consumers want products that fulfil their aesthetic needs as well as their short-term and long-term health concerns. Swiish stands out because we are leaders, not followers.
The global K-beautymarket is experiencing a significant resurgence. South Korea has long been recognised as a beauty innovator. Affordable Pricing Strategy One key factor driving the current boom in K-beauty is its affordable pricing strategy.
In an industry that is saturated with airbrushed imagery and hyperbolic claims, The Ordinary is demonstrating why beauty brands should lead with science its new website, The Truth Should Be Ordinary, is democratising science via Truth Drops.
Adore Beauty Group enjoyed higher revenue in the fiscal first half on the back of a record number of returning customers and more active customers. We are also working with a specialist design agency, Akqa, to explore how the Adore Beauty brand can be brought to life in a physical format.”
For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.
Marie Kloor and her firm, Hydra Health , are focused on changing that. Our mission is to transform spaces that have traditionally been kind of an afterthought and turn them into beautiful, customer-centric and revenue-generating spaces, ” Kloor said in an interview with Retail TouchPoints.
With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?
In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences. Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special. It also excels at personalised product recommendations.
I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. It broke my marketer’s heart. That is the truth.
per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beautymarkets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.
Adore Beauty Group CEO Tennealle O’Shannessy is to step down prompting a global search by the company’s board for a replacement. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history. Adore was launched 22 years ago as Australia’s first beauty-focused e-commerce website.
The face of beauty is shifting, with younger generations leading a step change in the way the industry approaches marketing and retail. Gen Z currently makes up around 18 per cent of Australia’s population, making them an increasingly important market for savvy businesses, as they age through adolescence and begin earning money.
according to Salesforce, while verticals with the highest average discount rate included general apparel ( 37% average discount), health and beauty ( 36% average) and home goods ( 27% average). Despite discounting throughout the weekend, Black Friday still remained the biggest sales day of the period. 29 was the peak sales hour.
Lozano is a regular commentator on packaging design specific to the beauty industry. Considering that many advancements overseas influence future trends for the Australian market, I figured it my duty to bring back any valuable insights about what’s to come. This is where tech gets juicy.
Synthetic biotech company Amyris is set to offload its clean beauty consumer brands as part of financial restructuring. According to Business of Fashion , there was speculation earlier this month that the beauty conglomerate was trying to sell off its brands to “satisfy creditors”. Baby personal care line Pipette contributed $5.9
Tamalin Morton has been named the new CEO of Adore Beauty, commencing January 9, taking over from Tennealle O’Shannessy, who is leaving the business on December 30 to take up a new role. The post Adore Beauty names Tamalin Morton as new CEO appeared first on Inside Retail. Image source: Supplied.
American multi-brand cosmetics company ELF Beauty has signed a definitive agreement to acquire skincare brand Naturium for US$355 million. The acquisition, expected to settle late next month, will double ELF Beauty’s presence in the skincare market to about 18 per cent of retail sales.
Meanwhile, my TikTok algorithm serves me a continuous loop of K-beauty products “that actually work” And if you studied my bathroom vanity, you’d probably think I was conducting a science experiment, complete with an obsession with snail mucus and rice water. But therein lies the power of Korean beauty.
Pureplay online cosmetics retailer Adore Beauty says returning customers contributed 70 per cent of sales coupled with a higher than average spend last year. Sales of its Viviology skincare brand – which launched in June this year – exceeded “internal expectations” while the fragrance and Korean beauty categories accounted for 4.1
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