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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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T2 managing director talks experiential retail, innovation and what’s next

Inside Retail

To be able to see it, to be able to smell it, to be able to taste all of these amazing flavours, Christelle Young, managing director of T2, told Inside Retail. A newfound demand for matcha As demand for wellness products continues to grow, T2 is responding with a focus on premium blends that promote health and well-being.

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Adore Beauty’s first-half earnings soar

Inside Retail

Adore Beautys earnings more than doubled in the fiscal first half, which management says reflects the early phase of the companys growth strategy. Adore Beauty will open its first retail store on February 1 at Westfield Southland in Victoria and its second store at Watergardens in early March.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

“Pelo malo”, or “bad hair”, is a term used in various Latin American communities to refer to hair that is curly and “hard to manage” However, Magdaline Hurtado knows that hair types like her own aren’t more “difficult”, they are just not catered to. However, promotion can only go so far.

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Adore Beauty’s trading profit doubles on small sales increase

Inside Retail

Adore Beauty Group posted higher earnings before interest and taxes in the fiscal first half ended December 31. The beauty retailer’s EBIT soared 98 per cent year over year to $4.7 The post Adore Beauty’s trading profit doubles on small sales increase appeared first on Inside Retail Australia. Sales rose 2.3

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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Fleeting beauty: Inside the downward spiral of BWX

Inside Retail

To say health and beauty conglomerate BWX has had a difficult few years could be an understatement. After purchasing hundreds of millions of dollars’ worth of successful beauty brands and platforms, the business, which was valued at $860 million five years ago, is now worth about $36 million. It’s a long story.