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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

Jerome Bellony, managing director of Clarins Australia and New Zealand, spoke with Inside Retail about entering a new era in how the business connects with customers. IR : What is the retail plan for Clarins ANZ and how has this changed from the previous retailer-led approach? IR : Who is the Clarins customer in the ANZ region?

Boutique 246
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T2 managing director talks experiential retail, innovation and what’s next

Inside Retail

To be able to see it, to be able to smell it, to be able to taste all of these amazing flavours, Christelle Young, managing director of T2, told Inside Retail. Part of its plan is to elevate everyday tea rituals while maintaining a strong commitment to social responsibility and environmental awareness. Were seeing incredible demand.

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Adore Beauty’s first-half earnings soar

Inside Retail

Adore Beautys earnings more than doubled in the fiscal first half, which management says reflects the early phase of the companys growth strategy. Adore Beauty will open its first retail store on February 1 at Westfield Southland in Victoria and its second store at Watergardens in early March.

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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Inside Retail connected with the founder to learn more about the origin story behind her company and her latest US retail partnership with Credo Beauty. EL: The partnership with Credo came about organically.

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What Cosmetique’s IPO says about the booming beauty services industry

Inside Retail

Cosmetique, an Australian national cosmetic and injectables chain, has announced plans for a $17.5 The beauty service chain is looking to cash in on a long-held economic theory in retail, dubbed the ‘lipstick effect’, that in times of economic hardship, consumer spending on beauty and feel-good services remains strong.