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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

Jerome Bellony, managing director of Clarins Australia and New Zealand, spoke with Inside Retail about entering a new era in how the business connects with customers. Our trusted ‘beauty coaches’ at counters are trained to provide tailored recommendations, ensuring customers find the perfect solutions for their needs.

Boutique 246
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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

“Pelo malo”, or “bad hair”, is a term used in various Latin American communities to refer to hair that is curly and “hard to manage” However, Magdaline Hurtado knows that hair types like her own aren’t more “difficult”, they are just not catered to. Inside Retail : What inspired you to launch Hello Updo?

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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Unsatisfied with the natural products on the market, which she felt were either ineffective or unappealing to use, Lewisham made the decision to launch an evidence-based, B Corp-certified natural skincare brand.

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Adore Beauty names former Alquemie Group head as CEO

Inside Retail

Adore Beauty has appointed Sacha Laing as its new CEO, effective October 1. Prior to joining Adore Beauty, Laing served as the CEO and executive director of Alquemie Group, CEO of General Pants Co, and CEO of Colette by Colette Hayman. Laing has also previously served as COO of Country Road Group, and CMO of David Jones.

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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).