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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

Jerome Bellony, managing director of Clarins Australia and New Zealand, spoke with Inside Retail about entering a new era in how the business connects with customers. Our trusted ‘beauty coaches’ at counters are trained to provide tailored recommendations, ensuring customers find the perfect solutions for their needs.

Boutique 246
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Target Democratizes Wellness with New Under $10 Assortment

Retail TouchPoints

Target will launch more than 2,000 items across multiple wellness categories, from functional beverages to beauty, nutrition and even mens wellness. Key product sectors for 2025 include: Functional and non-alcoholic beverages , which aim to provide health benefits beyond basic hydration.

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T2 managing director talks experiential retail, innovation and what’s next

Inside Retail

To be able to see it, to be able to smell it, to be able to taste all of these amazing flavours, Christelle Young, managing director of T2, told Inside Retail. A newfound demand for matcha As demand for wellness products continues to grow, T2 is responding with a focus on premium blends that promote health and well-being.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

“Pelo malo”, or “bad hair”, is a term used in various Latin American communities to refer to hair that is curly and “hard to manage” However, Magdaline Hurtado knows that hair types like her own aren’t more “difficult”, they are just not catered to. Inside Retail : What inspired you to launch Hello Updo?

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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Inside Retail connected with the founder to learn more about the origin story behind her company and her latest US retail partnership with Credo Beauty. EL: The partnership with Credo came about organically.