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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Wesfarmers to launch cosmetics retail chain, Atomica

Inside Retail

Wesfarmers Health has opened the pilot of a new beauty and wellness concept store called Atomica, which it plans to roll out in major cities this year. The first store is located at the Castle Towers shopping centre in Sydney, in a space formerly occupied by Priceline shop. per cent to $5.62

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. IR : Who is the Clarins customer in the ANZ region?

Boutique 246
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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

by store count, with more than 9,000 locations across the country. We are a mass retailer with 9,000 locations that are serving small communities. And [its the same] across beauty, across health and wellness. CVS is one of the largest retailers in the U.S.

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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. Andrew Lipsman, Founder and Chief Analyst of the consultancy Media, Ads + Commerce, calls physical stores the next major media channel.

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Ulta Lays Out Aggressive Store Expansion Plan to Reach Target of 1,800 Locations

Retail TouchPoints

Ulta Beauty has outlined a new set of strategic priorities to drive its growth and announced new long-term financial targets that include an acceleration of new store openings. With a target of 1,800+ total locations, the beauty retailer plans to open 200 net-new stores over the next three years.

Location 263