Remove Beauty and Health Remove Fulfillment Remove Social Commerce
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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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One to watch: APAC goes all in on social commerce

Inside Retail

We have found new ways to buy our favourite brand or our groceries, not only to fulfil our basic needs but often as an antidote to boredom. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Consumers increasingly want to do business with brands that reflect their values, from sustainability to social consciousness. 17 keynote.

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How to Win in the Routine Economy: Elevate the Everyday

Retail TouchPoints

The beauty and personal care and health and wellness categories lead the charge. Beauty and personal care brands, for example, clocked an 82% year-over-year gain in monthly recurring revenue (MRR).

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. Digital and store appointments help fulfill the luxury promise.

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