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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms.

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Walmart Canada Will Invest $3.5 Billion To Modernize Stores, DCs And Supply Chain

Retail TouchPoints

At the store level, the funds will go toward: Renovations to nearly one-third of its locations; Expansion of curbside pickup ; Piloting “micro fulfillment centers” within supercenters to speed up fulfillment of pickup and delivery orders ; and Deploying digitization, robotics and Internet of Things (IoT) technologies to make stores smarter.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I To fund this, Flip pulls approximately 15% to 20% from its ad revenue for user payments. So we did, and most of what Agha promises held up.

Marketing 278
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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.

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How to Create an Ambassador Program for Your DTC Brand

Retail TouchPoints

We know from our customers that hair loss is a very personal topic, and many of our patients refer our online service to their close friends and family. Seamless Onboarding Experience Simplify the onboarding process for influencers by providing a user-friendly, mobile-responsive landing page with an easy signup widget.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

A few days before reporting Q2 earnings, Wish also announced plans to cut approximately 34% of its workforce, or about 255 employees, in order to “refocus the company’s operations.” Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel.

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E-commerce teams: The unseen keys to success

Inside Retail

These ‘front-stage’ customer interactions are the surface layer of an interwoven chain of people and processes behind the scenes that contribute to creating a flawless customer experience (CX). The motivation of staff, the efficiency of internal processes and tools, and the company culture can make or break a brand experience.