Remove Beauty and Health Remove Consumer Remove Social Commerce
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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. Cultivating KOCs (key opinion consumers, a.k.a. For the last half decade, U.S.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Taking place January 15-16 from 10 a.m.

Consumer 289
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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 12 to 12:30 p.m.