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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty

Inside Retail

After creating a global beauty brand that offers Aussies luxe for less, MCoBeauty founder and former CEO Shelley Sullivan could soon be consulting to the stars. Beauty business Following the acquisition, MCoBeauty will sit within DBGs VidaCorp portfolio, which also includes Nude By Nature, founded in 2008, and Makeup Cartel, founded in 2013.

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Beauty incubator Maesa reveals top beauty industry trends for 2025

Inside Retail

The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

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CVS Health Appoints First-Ever Chief Data, Digital and Technology Officer

Retail TouchPoints

CVS Health has appointed Tilak Mandadi as both EVP and a new role, Chief Data, Digital and Technology Officer. Mandadi will start in the role July 25, 2022, managing the company’s data, digital and technology strategy while overseeing growth and innovation through digital-led, consumer-focused experiences and services.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Cultivating KOCs (key opinion consumers, a.k.a. South Koreans enjoy blazing digital infrastructure and high social media engagement through platforms such as KakaoTalk and Naver Shopping.

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Sensible gifting took centre stage as consumers embraced practicality this Christmas

Retail Focus

New data from leading eCommerce provider Visualsoft saw that while overall Christmas revenue dropped by 4% compared to 2023, average order value (AOV) rose by 21%, reflecting the growing impact of thoughtful shopping and retailer incentives. Electrical goods saw a 56% increase in revenue, with practical goods winning out.

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