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Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.
The Ulta Beauty Charitable Foundation , a 501(c)(3) affiliated with the beauty retailer, is committing more than $3 million this year to nonprofit partners focused on the mental health and well-being of women and teens. As the largest beauty retailer in the U.S., As the largest beauty retailer in the U.S.,
Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. However, promotion can only go so far.
Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes.
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms. Cultivating KOCs (key opinion consumers, a.k.a.
Taking into account CVS store footprint, SKU roster, regular pricing and promotional pricing, the company can create up to 900 million different combinations of assortment and price across its stores. That information can be used to inform our seasonal assortments; the consumer psychology starts to really come into play. said Balbale.
Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%
Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.
In an industry as hard to penetrate as the beauty market, Conserving Beauty stands out from the competition with its unique approach to formulation and heartfelt passion for sustainability. Inside Retail : How did the concept for Conserving Beauty come about? Which is where the name Conserving Beauty stemmed from.
Swiish takes an inside-out approach to wellness with its supplement range and now it has extended its holistic approach to beauty with a skincare range. Consumers want products that fulfil their aesthetic needs as well as their short-term and long-term health concerns. Swiish stands out because we are leaders, not followers.
Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.
With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?
To visually see those ingredients is a really important part of the consumer journey. One of our values is about community and connection from leaf to cup, the connection with our plantations and the communities that theyre from, the connection with our consumers and back into the home, Young said. Were seeing incredible demand.
Less traditional gifting sectors seeing surge as DIY grows 329 percent Sales of lingerie dropped 40 percent Arts and crafts AOV up 36 percent as Brits get crafty Valentines Day shopping in 2025 has seen a dramatic shift in consumer behaviour, with traditional lingerie purchases plummeting while practical, arts, and experience-driven gifts surge.
Lozano is a regular commentator on packaging design specific to the beauty industry. When I first asked Lozano about his predictions for the future of beauty packaging he told me there are three key areas for innovation that brands, manufacturers and supply chains should have an understanding of.
Manufacturing and consumer goods company BWX is branching out beyond natural beauty into vegan and cruelty-free products with its acquisition of leading eco-friendly online retailer Flora & Fauna. It comes as younger consumers increasingly consider the environmental and ethical impacts of their purchasing decisions. .
The energy, the passion, the excitement for sports, is so prevalent in Australia that we think it’s a market that we can really grow and speak to consumers in and then in terms of the kind of the presence and the product full portfolio that we have as a brand,” said Cai. “In
To say health and beauty conglomerate BWX has had a difficult few years could be an understatement. After purchasing hundreds of millions of dollars’ worth of successful beauty brands and platforms, the business, which was valued at $860 million five years ago, is now worth about $36 million. The consumer wants the product.
The luxury beauty and fragrance brand expects the restructuring to yield annual gross benefits of between $800 million and $1 billion before taxes. Earlier, Estee Lauder promoted Michael Bowes to EVP and chief people officer, effective April 1. The Americas revenue fell 2 per cent to $1.22
Beauty conglomerate Estee Lauder reported a net sales drop to US$3.36 Consumer sentiment in Mainland China weakened further in our first quarter,” Fabrizio Freda, who is set to retire as chief executive in January after 16 years at the company, said in a post-earnings call. It’s the sole viable approach.
Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.
Last year, after Ulta Beauty conducted research that revealed a “joy deficit” among Americans , the brand responded with The Joy Project : an initiative aimed at arming its associates and customers with tools to help silence two major barriers to joy — inner critics and negative self-talk. as Ulta’s first-ever honorary Chief of Joy.
How did the award-winning beauty brand Pat McGrath Labs go from a US$1 billion valuation in 2018 to a measly fraction of that figure just seven years later? The initial run of 1000 units sold out in just six minutes on Pat McGrath Labs website, which helped the brand garner attention from major investment firms and beauty retailers alike.
The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors.
Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences. Monitor emerging platforms to stay ahead of shifts in consumer behaviour. Engage in meaningful dialogues with consumers to foster loyalty and trust.
With robust footfall and strong consumer demand, the outlet reported a remarkable +11.2 The results reflect Dalton Park Outlets ongoing commitment to delivering an unbeatable shopping experience with exceptional value for consumers. percent increase in Christmas week sales and a +10.4 percent versus last year on Christmas Eve.
Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. Consumers are at the heart of all we do. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Celebrating uniqueness.
LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. The bigger picture The struggles of Sephora in China, however, reflect a broader trend affecting Western beauty brands operating in the market.
From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promotehealth and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.
Vernón, who will become among the first Afro-Latina CEOs of a publicly traded company , will bring a wealth of experience building and promoting brands to her new role. These are perspectives that can inspire our future growth and vision.”.
The increasing awareness of health concerns, largely brought about by the pandemic, paired with a growing interest in wellness products have created a market for patches that allow people to absorb vitamins through their skin. According to market research firm Future Market Insights , the industry is valued at US$6.6 per cent to US$10.4
In the past decade, Korean cosmetic companies have become formidable players in the beauty industry. Famed for the latest in product development and cutting-edge formulations that can rival the West, K-beauty products are now renowned worldwide. Here’s why Olive Young is the one to watch for the beauty industry.
Asda is launching the world’s first supermarket spa to celebrate the arrival of its new Health Menu range, which aims to “bring simplicity and affordability back to health” The limited time spa will offer an array of holistic health treatments paired and price-matched with products from the new range.
Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.
Two years ago, that was the challenge facing Sally Beauty Holdings, an international retailer specialising in products to treat hair, nails and skincare. Sally Beauty operates more than 5100 retail stores under several banners. Its namesake-branded shops are consumer-fronting with around 8000 SKUs.
‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.
Online beauty retailer Adore Beauty has reported revenue of $47.5 The increase was supported by growth in active customers, successful loyalty and promotional activity, and a record 497,000 returning customers, the company said. million for the first quarter ended September 30, up 4.7 per cent year over year.
In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. She believes beauty brands need to be uplifting and contribute to a sense of self-care and holistic well-being for customers. These are line extensions of the brand’s mantra of ‘beauty inside out’. Trends like skin minimalism are on the rise.
This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.
Although facing stiff competition from Western brands and changing consumer demands, the Korean beauty (known as ‘K-beauty’) market is forecast to reach $13.9 According to Sharon Ahn, beauty trend forecaster and analyst at WGSN, K-Beauty is synonymous with innovation in the wider beauty industry. “It
Similar spikes are already apparent in the Google Ads performance of several verticals, as we saw May ad revenue increase across electronics, food and drug, health and beauty, and sporting goods year-over-year. LIAs promote available products that shoppers can receive via curbside store pickup. Learn From: Health & Beauty.
The health and beauty retailer said it has seen unit sales of Christmas gift sets increase in recent weeks, as shoppers start their shopping, adding that premium fragrance products are seeing “particularly strong growth” as customers seek quality products at great value.
In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. This means that social media platforms like Facebook, Instagram, Pinterest, LINE, TikTok, Xiaohongshu (RED) or WeChat are the first touch points with the consumer (instead of a Google search).
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