Remove Beauty and Health Remove Consumer Remove Promotions
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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New Ulta Beauty Initiatives Promote Well-Being for Women and Teens

Retail TouchPoints

The Ulta Beauty Charitable Foundation , a 501(c)(3) affiliated with the beauty retailer, is committing more than $3 million this year to nonprofit partners focused on the mental health and well-being of women and teens. As the largest beauty retailer in the U.S., As the largest beauty retailer in the U.S.,

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. However, promotion can only go so far.

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Sensible gifting took centre stage as consumers embraced practicality this Christmas

Retail Focus

Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms. Cultivating KOCs (key opinion consumers, a.k.a.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

Taking into account CVS store footprint, SKU roster, regular pricing and promotional pricing, the company can create up to 900 million different combinations of assortment and price across its stores. That information can be used to inform our seasonal assortments; the consumer psychology starts to really come into play. said Balbale.

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%