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How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
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Why K-beauty is a must-know market 

Inside Retail

Meanwhile, my TikTok algorithm serves me a continuous loop of K-beauty products “that actually work” And if you studied my bathroom vanity, you’d probably think I was conducting a science experiment, complete with an obsession with snail mucus and rice water. But therein lies the power of Korean beauty.

Marketing 147
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What Cosmetique’s IPO says about the booming beauty services industry

Inside Retail

The beauty service chain is looking to cash in on a long-held economic theory in retail, dubbed the ‘lipstick effect’, that in times of economic hardship, consumer spending on beauty and feel-good services remains strong.

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

Marketing 130
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How Canopy is turning showerheads and humidifiers into must-have beauty buys

Inside Retail

US-based beauty device company Canopy recently announced the launch of its dermatologist-recommended showerhead in US Sephora stores, marking the brand’s latest retail expansion since it first launched a direct-to-consumer site in October 2020. The global health and wellness market was reported to be worth over US$4.3

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Adore Beauty plans multi-store rollout as it pursues omnichannel growth

Inside Retail

Adore Beauty plans to expand its national retail store network over the next three years to accelerate its omnichannel growth. The stores, which will leverage existing infrastructure and strength of the Adore Beauty brand, will help broaden the company’s addressable market, increase brand awareness and boost customer acquisition.

Planning 130
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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.