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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

Privately held French luxury skincare brand Clarins has opened its first direct-to-consumer (DTC) store in Australia and New Zealand after 70 years in the game. Jerome Bellony, managing director of Clarins Australia and New Zealand, spoke with Inside Retail about entering a new era in how the business connects with customers.

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T2 managing director talks experiential retail, innovation and what’s next

Inside Retail

To visually see those ingredients is a really important part of the consumer journey. To be able to see it, to be able to smell it, to be able to taste all of these amazing flavours, Christelle Young, managing director of T2, told Inside Retail. Our matcha is ceremonial grade, organic and sourced from beautiful tea gardens in Japan.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

“Pelo malo”, or “bad hair”, is a term used in various Latin American communities to refer to hair that is curly and “hard to manage” However, Magdaline Hurtado knows that hair types like her own aren’t more “difficult”, they are just not catered to. Inside Retail : What inspired you to launch Hello Updo?

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CVS Health Appoints First-Ever Chief Data, Digital and Technology Officer

Retail TouchPoints

CVS Health has appointed Tilak Mandadi as both EVP and a new role, Chief Data, Digital and Technology Officer. Mandadi will start in the role July 25, 2022, managing the company’s data, digital and technology strategy while overseeing growth and innovation through digital-led, consumer-focused experiences and services.

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What Cosmetique’s IPO says about the booming beauty services industry

Inside Retail

The beauty service chain is looking to cash in on a long-held economic theory in retail, dubbed the ‘lipstick effect’, that in times of economic hardship, consumer spending on beauty and feel-good services remains strong. Eranki will retain over 60 per cent shareholding in the group.

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Why the Ordinary is clearing up beauty misinformation with ‘Truth Drops’

Inside Retail

In an industry that is saturated with airbrushed imagery and hyperbolic claims, The Ordinary is demonstrating why beauty brands should lead with science its new website, The Truth Should Be Ordinary, is democratising science via Truth Drops.

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