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Ulta Beauty Launches Community and Content Initiatives Focused on Mental Health Awareness

Retail TouchPoints

Ulta Beauty has launched two new digital experiences in recognition of Mental Health Day: an online digital community and a content-rich platform designed to support The Joy Project , the retailer’s initiative to “make beauty a force of good for all.”

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Ulta Beauty Adds Post-Purchase Offers to Retail Media Mix

Retail TouchPoints

Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel.

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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.

Marketing 250
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Why the rise of animal-based skincare could signal the end of vegan beauty

Inside Retail

Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. Now sheep wax and milk protein, along with other animal-based products, are readily available on pharmacy shelves and beauty counters branded as organic and natural alternatives.

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Adore Beauty plans multi-store rollout as it pursues omnichannel growth

Inside Retail

Adore Beauty plans to expand its national retail store network over the next three years to accelerate its omnichannel growth. The stores, which will leverage existing infrastructure and strength of the Adore Beauty brand, will help broaden the company’s addressable market, increase brand awareness and boost customer acquisition.

Planning 246
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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Why the founder of Uni runs her beauty brand like a software company

Inside Retail

Keating, a tech entrepreneur and daughter of Paul Keating, the prime minister of Australia from 1991 to 1996, is challenging beauty industry conventions and setting a new standard for ocean conservation. This is very different to how a typical beauty team runs, but has largely benefited us, she added.

Marketing 200