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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Performance/Analytics: Used for monitoring website traffic and interactions
Visitor traffic data gathered from retail stores and shopping malls enables the retail sector to operate more efficiently and effectively across its various functions. How should retailers and shopping centers be using this valuable business intelligence data? And what can they hope to gain from it?
Sales per sqm can tell you whether you’re making good use of your store space and fixtures and can be a good indicator of store productivity. This metric can be used when planning your storelayout. Choosing the right techniques to enhance sales per sqm differs from store to store.
A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value. Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue.
A store’s Shopper Yield is determined by multiplying its Conversion by its Average Transaction Value. Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue.
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