Retail TouchPoints

OCTOBER 22, 2024

In her expanded role, Wilson oversees strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. She also is building a new customer experience integration organization to deliver more unified end-to-end customer journeys.

ATV 256

ATV Customer Experience Marketing Consumer 256

V Count

MARCH 25, 2021

Visitor traffic data gathered from retail stores and shopping malls enables the retail sector to operate more efficiently and effectively across its various functions. How should retailers and shopping centers be using this valuable business intelligence data? And what can they hope to gain from it?

ATV 52

ATV Store Layout Store Operations Management 52

V Count

MAY 5, 2021

Optimize prices & marketing promotions. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. A higher average transaction value (ATV) means that shoppers are buying your more expensive products or that they’re buying larger quantities.

Net Profit 52

Net Profit ATV Customer Retention Store Layout 52

Retail Next

AUGUST 12, 2020

We do however, anticipate less people are going to be out shopping in stores due to this pandemic, especially with unemployment stimulus checks just ending and no news yet if they are going to be reinstated. The average ticket (AUR) continues to be down to last year as retailers are still extremely promotional as they move through inventory.

Jewelry 52

Jewelry ATV Home Furnishings Apparel 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52

ATV Store Layout Promotions Customer Experience 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52

ATV Store Layout Green Retail Promotions 52

V Count

FEBRUARY 6, 2024

The digital era may have arrived, and it’s growing strong, but e-commerce isn’t here to completely replace in-store shopping. Even in its current form, online shopping has many shortcomings, and a considerable number of products are more convenient to buy in person. Focusing on creating a culture of performance will help you get there.

ATV 52

ATV Customer Experience Planning Shopping 52