Retail TouchPoints

OCTOBER 22, 2024

In her expanded role, Wilson oversees strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and Lowe’s retail media network. She also is building a new customer experience integration organization to deliver more unified end-to-end customer journeys.

ATV 256

ATV Customer Experience Marketing Consumer 256

V Count

MAY 5, 2021

Optimize prices & marketing promotions. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. A higher average transaction value (ATV) means that shoppers are buying your more expensive products or that they’re buying larger quantities.

Net Profit 52

Net Profit ATV Customer Retention Store Layout 52

V Count

MARCH 4, 2021

Average transaction value (ATV) is how much customers spend on average when they buy. This could involve a regionally focused campaign or promotions to lure more customers into the store. Customer traffic is the number of people coming into your facilities. Combined, these factors can provide a clearer view of sales performance.

ATV 52

ATV Point of Sale Location Promotions 52

V Count

MARCH 25, 2021

The operations team and staff members can make data-driven decisions based on various KPIs and metrics at a specific store level to boost conversion rates, increase dwell time, and improve average transaction values (ATV). Merchandise Planning Planning retail merchandising can make or break a brand.

ATV 52

ATV Store Layout Store Operations Management 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52

ATV Store Layout Promotions Customer Experience 52

Retail Next

AUGUST 12, 2020

Net sales are still suffering, -26% to LY but we are consistently seeing improvement, and conversion (CVR), shopper yield (SY), average transaction value (ATV), and units per transaction (UPT) all continue to be positive to LY. As a consumer, I always look forward to the January and July sales.

Jewelry 52

Jewelry ATV Home Furnishings Apparel 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. For instance, you can detect which marketing strategies and promotional efforts are the most effective and which underperform.

ATV 52

ATV Store Layout Green Retail Promotions 52