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Inside Lowe’s Playbook for Pushing Category Conventions

Retail TouchPoints

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at the home improvement retailer puts her in a unique position to push the business to the next level. For marketers, incrementality is paramount,” Wilson said.

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FTC Brings Action Against Motocross and ATV Parts Manufacturer for False “Made in USA” Product Claims

Hunton Andrews Kurth

a manufacturer of motocross and ATV parts, and the company’s owner for falsely claiming their products were made in the USA while importing parts from Asia and Europe. Companies marketing their products as “Made in USA” should consult the FTC’s Enforcement Policy Statement on U.S. The FTC announced a settlement with Cycra, Inc.,

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Vinted Embraces Cashless Payments, Mirroring Primark and Signaling Pre-Loved Retail Expansion

365 Retail

The data comes from CACI’s new platform, Brand Dimensions, which compares spend across 300 well-known brands representative of the UK market. Acorn will be fully integrated with Brand Dimensions, providing market-leading insight into the performance of 300 brands and their customers.

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KPIs In Retail: 7 Essential Metrics to Level Up Your Retail Game

V Count

Optimize prices & marketing promotions. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. A higher average transaction value (ATV) means that shoppers are buying your more expensive products or that they’re buying larger quantities.

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5 Retail Aspects to Optimize With Visitor Traffic Data

V Count

The operations team and staff members can make data-driven decisions based on various KPIs and metrics at a specific store level to boost conversion rates, increase dwell time, and improve average transaction values (ATV). Merchandise Planning Planning retail merchandising can make or break a brand.

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How to Utilize People Counting & Conversion Rate Data to Improve Sales

V Count

Average transaction value (ATV) is how much customers spend on average when they buy. Customer traffic is the number of people coming into your facilities. Conversion rate is the transaction count to the people count or converted prospects. Combined, these factors can provide a clearer view of sales performance.

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From Foot Traffic to Sales: The Role of Shopper Yield in Retail Success

V Count

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. The total number of sales divided by the total foot traffic for a specific period will show your shopper yield.

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